Ruchika Gupta
Advertising and marketing DirectorBeam Suntory IndiaIndia
Within the 4 years that Ruchika Gupta has been with them, the long-lasting portfolio manufacturers of Beam Suntory India has been rising forward of the class, on the again of efficient seed methods and specialised campaigns.
Gupta handles a formidable portfolio of manufacturers together with Jim Beam Bourbon, Instructor’s Scotch, Roku Gin, Toki Suntory Whisky and Oaksmith Blended amongst others. Beneath her aegis, Roku Gin has develop into the quickest rising tremendous premium gin exhibiting a 131% year-on-year progress and Oaksmith is rising at 300% since its launch in 2019. Different manufacturers are both sustaining their management positions in respective classes or giving stiff competitors to the rivals.
With give attention to unmatched model design, industry-first digital campaigns, data-led determination making, and world class built-in advertising communications, Gupta has performed a pivotal function in rising the premium spirits portfolio at Beam Suntory throughout a large number of markets.
A shopper behaviour and life-style knowledgeable, Gupta prior to now has additionally led strategic considering for world class manufacturers and corporates like Uber India, Bacardi Rums and Gray Goose Vodka.
Gupta is a powerful supporter of feminine management, and believes range is a actuality and inclusion a selection. She has reworked gender illustration inside her crew to a 50% girls inclusion excessive, an enormous step from the time when it was solely her. Greater than 25% of Gupta’s crew at Beam Suntory relies on the philosophy of “construct vs purchase”, the place inside expertise is nurtured to succeed in larger, extra rewarding roles reasonably than gifting away the chance to exterior expertise. As a part of the “1000 Ladies Leaders Program” she additionally mentors and counsels mid-career girls professionals for growth and progress.
Gupta has been on prestigious advertising juries together with Effies International Better of Greatest 2023, Emvies Advert Membership, EEMAX International 2023, Marketing campaign Asia-Pacific’s Company of the Yr 2023 and Financial Instances Model Fairness Shark Awards 2023.
