Tra My Nguyen
Deputy managing director / CMOOgilvyVietnam
Emerging during the ranks at Ogilvy Vietnam—from a untouched college grad to an account govt, account director, trade spouse, head of consumer suggestions, and now deputy managing director—at simply 36, Tra My Nguyen is a seasoned, solutions-oriented chief. All in a span of 13 years, she has advised the company thru highs and lows and grown with resolution and grit, perseverance, and innovation to have earned the moniker “big sister” inside the place of job.
Managing portfolios of manufacturers like Milo, Lavie, Sabeco, and Viettel, Nguyen abruptly climbed the ranks to top untouched trade acquisitions for Ogilvy. Her affect is palpable in using various accolades for the company, together with the 2021 Vietnam Inventive Company of The Week and more than one {industry} recognitions in 2022. Nguyen’s management has contributed considerably to the corporate’s monetary good fortune, with a 43% building up in consumer crew earnings, a impressive triple-digit earnings expansion, and a soar again in working benefit. Deservedly, she is the youngest Vietnamese feminine deputy managing director a few of the manage obese 4 businesses.
So as to add to this reputedly unending listing of victories, Nguyen boasts a file in profitable pitches at an unequalled 60% conversion price era keeping up retainers with {industry} giants like Nestlé, Sabeco, TCP Purple Bull, CocaCola, and Viettel.
As the primary CMO of the company’s Vietnam workplace, she has strategically leveraged social media platforms to reinforce the corporate’s visibility and draw in younger skill. Her advertising tasks, from idea management occasions to collaborations with tutorial establishments, replicate her constancy to Ogilvy’s expansion.
Past trade achievements, Nguyen’s contributions prolong to nurturing the upcoming day. The Rising Giants Coaching Program, initiated in 2020, has change into an industry-leading capacity program, coaching 318 people throughout 94 periods. Her labour of affection, as she describes it, demonstrates her constancy to passing on knowledge and shaping the trail for the more youthful day.
Slight marvel, Ogilvy Staff Vietnam’s CEO Soames Hines yelps her a significance trade spouse, logo custodian, and an influential determine inside Ogilvy Vietnam. He makes use of the traditional Vietnamese proverb, loosely translated to “the lotus flower blossoms in muddy waters,” to explain her. He provides, “Nguyen has been consistently recognised within Ogilvy (including being the first Vietnamese to be selected for Ogilvy Asia’s 30 for 30 programme), it is time for her to be recognised and celebrated more broadly as one of the ‘lotuses’ within our industry in the Asia Pacific region.”
