The Boring Phone is a nostalgic branding exercise by HMD and Heineken

HMD actually needs us to have extra enjoyable. Earlier this 12 months, it introduced a collaboration with Mattel on an upcoming Barbie flip telephone. Now, it’s teaming up with Heineken and inventive agency Bodega on one other effort designed to faucet into nostalgia: the Boring Cellphone. There are extra particulars on Heineken’s website — which you’ll should be at the least 21 to view — however mainly It’s a translucent flip telephone with no apps, simply good retro vibes that will help you join with your pals over a chilly one.

The Boring Cellphone is outwardly actual — I do know, I used to be skeptical, too — however it can solely be accessible by giveaways and isn’t happening sale. It’s a restricted version run and Heineken’s web site signifies 5,000 might be made. There’s a 2.8-inch QVGA show on the within, a 1.77-inch show on the surface, a 0.3-megapixel digital camera, and a 3.5mm headphone jack. It helps calling and texting by way of 2G, 3G, and 4G, however good luck discovering a functioning 3G community wherever within the US.

Specs are inappropriate, although; the Boring Cellphone is a advertising stunt and, actually, a fairly enjoyable one. Should you want navigation, Heineken’s promotional web site suggests that you just textual content your pals for instructions. You too can play Snake in a nod to HMD’s Nokia license. And as soon as once more, translucent tech is within the information. Name it a comeback.

The Boring Cellphone might be accessible by social media giveaways within the UK, with different markets to observe later within the 12 months. And should you don’t occur to win one, you’ll be capable to obtain an app that “turns smartphones boring” beginning in June. Join on Heineken’s web site to remain on prime of all issues Boring Cellphone.