Augmented Actuality (AR) know-how will not be a brand new know-how. It has been round as early as 1990, nevertheless it hasn’t discovered widespread use amongst frequent shoppers but.
Realising the capabilities of the know-how and its potential to empower native merchandise, worldwide date distributors, The Saheeh Firm, have utilized AR know-how to each field of their first product, The Saheeh Kurma.
Genesis of the model
For Mohd Fahmy, 38, and Hariz Abdul Hadi, 32, their enterprise into the dates trade with The Saheeh Firm was pushed by a want to redefine how shoppers understand dates, significantly throughout festive seasons like Ramadan and Hari Raya.
Earlier than delving into the dates enterprise, each Fahmy, the Chief Government Officer, and Hariz, the Chief Working Officer, had in depth expertise in numerous sectors.
Fahmy dabbled in merchandise, F&B, and retail, whereas Hariz honed his abilities in F&B and occasion organisation. Their numerous backgrounds laid a powerful basis for his or her entrepreneurial journey.
In keeping with Hariz, the inception of The Saheeh Firm stemmed from a easy but profound concept: revolutionise the dates trade by specializing in packaging.
The identify ‘Saheeh,’ that means ‘genuine’ in Arabic, displays their mission to offer shoppers with real merchandise and an genuine expertise.
Filling the void in dates packaging
Launched in early 2022, The Saheeh Firm gained traction by providing high quality dates in visually interesting and reusable containers.
Recognising a niche out there the place dates packaging usually lacked enchantment and high quality, Fahmy and Hariz aimed to create packaging that not solely preserved the freshness of the dates but in addition elevated the gifting expertise throughout festive seasons.
“Dates packaging is usually boring, constituted of low high quality supplies and doesn’t look enticing. As we Muslims in Malaysia like to alternate presents throughout Ramadan or Raya, we got here out with a packaging that was appropriate as presents,” Hariz advised Vulcan put up.
With the container being versatile, Hariz added that their shoppers often reuse their containers for different issues reminiscent of storing kuih raya, nuts, and extra.
“Presently, we don’t provide refills [for kurma] but however we plan to make a refill pack within the subsequent season,” he added.
Introducing an AR personalised message function on packaging, they ventured the place no dates firm had seemingly gone earlier than.
Hariz shared that all the pieces associated to AR is completed in-house, together with the options and parts.
“We wish to additional improve our buyer expertise when receiving presents. We made a personalised video message instead of the customary want card, which is then was an augmented actuality expertise.”
“Prospects can ship their video messages and we are going to embrace them in our AR function and ship a singular QR code to the receiver to activate the AR video message,” he added.
One thing you is perhaps questioning about is the incorporation of Japanese writing on the packaging. Albeit pushed by a love for anime, it additionally serves a strategic goal, Hariz mentioned.
“Another excuse why we determined to proceed with the Japanese writing is as a result of any packaging with a Japanese font on it will likely be perceived as a high quality model or product, as that’s what the Japanese trade is thought for,” he mentioned.
They provide a wide range of dates starting from ajwa dates, safawi dates, mabroom dates, medjool, and sukkary rutob dates to blended dates. Their dates value begins from RM 19.90 for a single container and may go as much as RM 1,418 if you buy their carton possibility which consists of 40 containers.
Seasonal peaks and past
Whereas Ramadan marks their peak season, The Saheeh Firm goals for longevity past the festivities.
With plans to increase their dropshipping and stockist programme, concentrating on markets in Borneo and Singapore, they envision a future the place The Saheeh Firm model is synonymous with high quality and innovation.
Regardless of primarily concentrating on the Malay Muslim demographic, The Saheeh Firm has witnessed rising curiosity from non-Muslims, as a consequence of their instructional strategy highlighting the well being advantages of dates.
Presently, 80% of their gross sales are retail-driven, 15% is from company or bulk orders, and one other 5% is from their brokers or stockists and resellers.
Trying forward, Fahmy and Hariz aspire for The Saheeh Firm to be the go-to alternative for high quality dates and gifting choices throughout festive seasons.
You may study extra in regards to the enterprise right here.
Learn different articles we’ve written about Malaysian startups right here.
