Former Dentsu Inventive APAC CEO Cheuk Chiang has assumed the position of chief govt of Australia and New Zealand on the advertising and communications company Bastion.
On this new capability, Chiang will oversee enterprise growth, operational features, and revenue and loss duties throughout Bastion’s ANZ operations.
Chiang’s appointment follows Bastion’s latest acquisition of the digital inventive company AnalogFolk in Australia. AnalogFolk Australia has been on the forefront of revolutionary digital promoting, social media, product growth, and experiential campaigns for a various clientele. By integrating these capabilities with Bastion, the store enhanced its capacity to ship model and communication methods out there.
Bastion Group CEO, Jack Watts, described Chiang’s appointment as “a significant funding in our subsequent part of development” and hailed him as “an evangelist for this {industry} and our transformative position on the earth.” Watts emphasised the company’s dedication to excellence: “We’re the largest impartial, however we wish to be the very best company within the area, interval. We’ve frequently reinvested in our enterprise, our folks, and our purchasers over time, and that is the subsequent step on that journey.”
“We’ve acquired over 300 folks throughout seven workplaces in Australia and New Zealand, and it’s vital now that we now have somebody main the enterprise working day in and time out to unravel our consumer’s largest issues.”
Chiang, who beforehand held the place of Dentsu Inventive’s APAC CEO, along with positions as Higher North CEO and chairman of Dentsu China, confronted redundancy throughout a collection of senior layoffs at Dentsu simply earlier than Christmas in 2023.
He brings a wealth of expertise to the present position. Previous to becoming a member of Dentsu in December 2019, he served because the chairman of Mutiny Group, a predictive administration consultancy and expertise firm. Earlier than that, he led over 4,000 employees in 47 workplaces throughout 21 markets because the APAC CEO for Omnicom Media Group. All through his three-decade-long profession, Chiang has presided over 140 ‘Company of the 12 months’ awards and award-winning campaigns. He has additionally served as a choose on the Cannes Lions Worldwide Competition of Creativity and held chairman and president roles on the APAC Effie’s, Spikes Asia, and Dubai Lynx award exhibits. In 2015, Marketing campaign Asia honoured Cheuk because the Asia Pacific Company Head of the 12 months.
Chiang expressed enthusiasm about his new position, stating, “After spending time with Bastion’s key leaders, expertise, and purchasers, I used to be tremendous impressed with the power and depth of Bastion’s capabilities.”
“Few company teams can assist them do that with Bastion’s power of built-in capabilities. Leveraging Bastion’s well-stitched collectively providing and ‘one cease store’ to assist put purchasers ready of power in addition to the power to ship industry-leading innovation acquired me very excited.”
Bastion, based by brothers Fergus and Jack Watts, has grown over the previous decade to change into a key impartial company within the Asia Pacific area. The company has distinguished ANZ purchasers akin to Air New Zealand, Microsoft, Xbox, Kellogg’s, Spark, Unilever, L’Oreal, Crown Resorts, and AIA on its roster.
