There are most likely tens of hundreds of various perfumes out there right this moment, every one having its personal distinctive scent.
However in a world the place these scents typically inform tales untold, two brothers launched into a journey to rewrite the narrative of fragrance by bottling up moods in a bottle.
The journey of moods
Based by the dynamic duo consisting of Alan Koo, 27, whose background spans structure and vogue design, and Damon Koo, 25, with a basis in pc science, Klone is a model that seeks to vary the essence of fragrance procuring.
Alan and Damon’s foray into the perfume business was a leap of religion, pushed not by expertise however by a need to create one thing that resonated with their private ethos.
“We had no expertise within the perfume business in any respect. We’re simply attempting to create a model that’s cool and enjoyable,” Alan candidly admitted.
This lack of typical business knowledge led them to strategy perfume-making with contemporary eyes, unencumbered by business norms.
On the helm of Klone’s operations, Alan spearheads the artistic route and advertising and marketing endeavours, infusing the model together with his eager sense of design and aesthetics.
In the meantime, Damon takes cost of the online retailer, logistics, and the intricate technique of fragrance manufacturing, leveraging his experience in pc science to streamline operations.
“We run this enterprise full-time however it’s extra of a facet hustle in the meanwhile,” Alan mentioned.
What they promote
The start of Klone’s idea lies in its departure from the standard paradigm of scent-based advertising and marketing.
“We simply began by arising with a really conceptual concept of emphasising moods as a substitute of flavour or scents. We’re promoting the thought as a substitute of the product itself,” Alan informed Vulcan Put up.
This conceptual pivot laid the muse for Klone’s distinctive promoting proposition—an exploration of feelings and experiences via mood-centric fragrances.
“Our concept is to create a lot of ‘moods’ that may articulate the thought for customers’ expression of their feelings. As an alternative of the standard fragrance scent procuring, customers can now select which temper they’re attempting to precise themselves. Thus, creating an fascinating expertise for them,” he mentioned.
Klone focuses on individuality and inclusivity as its goal market primarily is Gen Z, a technology identified for its penchant for authenticity and self-expression.
It gives a variety of unisex fragrances designed to transcend gender stereotypes.
“Our focus is on offering an inclusive expertise the place everybody can discover a scent that resonates with them, no matter gender,” Alan emphasised.
From moods like “After Intercourse” to introspective ones like “Go away Me Alone” and “Combined Emotions,” Klone’s perfumes (RM180 for a 50ml bottle) purpose to evoke a spectrum of feelings with every spritz.
“We prioritise the ‘temper’ first and create a scent that fits the ‘temper’,” Alan mentioned.
This unconventional strategy, although met with scepticism by some, underscores Klone’s dedication to forging its personal path within the perfume panorama.
Working out of their modest studio in PJ, Klone takes a hands-on strategy to fragrance manufacturing, sourcing native alcohol and perfume oils from worldwide suppliers.
“We mix them by hand with the maceration course of earlier than packing them into our personal packaging,” Alan shared.
Aspirations for moods
Regardless of being in enterprise for a mere three weeks, Alan mentioned Klone has already garnered traction, promoting over 100 bottles of fragrance and accruing a income of over RM10K. There’s nonetheless a approach to go earlier than they break although, as he shared that their startup capital was greater than RM50K.
Wanting forward, Klone harbours aspirations of enlargement and development, with plans to launch extra moods and solidify its model idea.
“We’re most likely in search of consignments sooner or later,” Alan hinted, alluding to the model’s potential evolution.
As Klone charts its course within the aggressive perfume market, it’s trying to change the dynamics of individuals looking for perfumes.
You’ll be able to study extra concerning the enterprise right here.
Learn different article we’ve written about Malaysian startups right here.
Featured Picture Credit score: Klone
