M&C Saatchi incoming prominent govt Zaid Al-Qassab has addressed an e mail to the entire staff’s personnel by which he asserts that creativity in all its methods is core to enlargement.
The interior e mail used to be despatched to the promoting and advertising staff’s family the day prior to this afternoon (16 Might) following its annual common assembly.
Within the missive, Al-Qassab laid out a few of his rules and values, how he’s fully at the back of the crowd’s strategic route and the way M&C Saatchi will grow to be the main ingenious answers spouse to its shoppers.
The e-mail talks of his trust in family and the want to be “trustworthy and caring”, and the way creativity in all its methods – “innovative, different, ingenious thinking and executional” – is what “drives our industry and grows our clients’ businesses and organisations”.
Information of Al-Qassab’s appointment as prominent of the UK-listed company staff penniless in February then a lot hypothesis as to who would prevail veteran Moray MacLennan.
MacLennan left on the finish of September, and govt chair Zillah Byng-Thorne took brief price of the trade and due to this fact appointed headhunters to discover a successor.
Al-Qassab, who formally takes the reins from Byng-Thorne on 1 June, thanked her, pronouncing he used to be absolutely on board with the staff’s fresh strategic route having spent “plenty of time on that with her since I was announced a few months back”.
“So you shouldn’t expect any sudden changes of direction,” he reassured personnel.
“As a quick recap, the new M&C Saatchi strategy outlines our purpose – which is to become the leading creative solutions partner to our global client base,” he wrote.
“Our offer builds on M&C Saatchi’s creative heritage, driven by our boldness and our willingness to always think – and be – different.”
Simplicity and getting shit executed
Al-Qassab made a case for simplicity being key to doing trade – that month is “too complicated, for us, for clients, and for end customers”, including that “make things simple and you will cut through”.
“This is why I love the M&C Saatchi founding philosophy of ‘Brutal simplicity of thought’,” he stated.
He additionally believes in “getting s*** done”, saying that “serving customers brilliantly is the key to winning business”.
Al-Qassab defined why he’s an aspiring proponent of inclusion. “Everyone is at their best when they feel part of things,” he stated.
“Diversity of characteristics and of thought are the bedrock of happiness and success. Again, I love that diversity of thought is a core value at M&C Saatchi.”
Exchange is the one consistent
Al-Qassab additionally wrote of his background – no longer simply his two decades at Procter & Gamble (“a great school of marketing”) or as CMO of Channel 4, the place he and his group received a Cannes Lions Magnificent Prix – however about his non-public month.
The married father of 2 is from Manchester (he’s a Guy United fan), he performs tennis maximum weeks and is a “mixed race British-Iraqi, the son of an immigrant, who’s lived in four different countries, so I very much think of myself as a global citizen”.
He ended the e-mail noting that “trade is the one consistent in nowadays’s global.
“We might love it or hate it, but we can’t fight it. Constant curiosity, experimentation, adaptation, innovation, risk-taking and just downright craziness are our secret weapons!”
Right here’s the whole textual content of Al-Qassab’s e mail:
Hi everybody,
It’s my first pace at M&C Saatchi so I sought after to let fall you a be aware to mention how proud and overjoyed I’m to be main the corporate.
I’ve admired your paintings for a few years and really feel very privileged to tied you.
For the after few weeks, I’ll be assembly as many family as I will be able to, sooner than Zillah officially palms over to me on 1st June.
As you realize, Zillah will stay chair of the board, so we will be able to no longer be shedding the enjoy she has constructed all through her pace as govt chair.
I’d love to thank her for the improbable activity she has executed to i’m ready us on an exhilarating fresh strategic route. I’m absolutely on board with that route and feature spent enough quantity of pace on that along with her since I used to be introduced a couple of months again, so that you shouldn’t be expecting any unexpected adjustments of route.
As a handy guide a rough recap, the fresh M&C Saatchi technique outlines our function – which is to grow to be the main ingenious answers spouse to our world consumer bottom. Our trade in builds on M&C Saatchi’s ingenious heritage, pushed by means of our boldness and our willingness to at all times assume – and be – other.
We wish to manufacture it more uncomplicated for our shoppers to develop by means of gaining access to the whole breadth of our talents and functions so they may be able to maximise the achieve and doable in their manufacturers.
We’ve were given the entire substances of a in point of fact a success, world-leading ingenious answers corporate – an impressive emblem, main specialist functions and extremely gifted family – and we want to safeguard shoppers know what we’re in a position to and bring to mind us when they want a spouse that may backup resolve their trade and organisational demanding situations.
I’m certain a lot of you’ll have already checked me out on LinkedIn, however for individuals who haven’t…
My enjoy
I spent two decades at Procter & Gamble which used to be a admirable faculty of selling – sooner or later main world, regional and native companies.
I’ve labored as an govt in a negligible on-line start-up and a plethora FTSE-100 corporate (British Telecom).
Maximum just lately I’ve been the CMO at Channel 4, an award-winning UK broadcaster and streamer well-known for displays like Derry Women, Googlebox, Shameless, Peep Display, Supremacy Boy, The Admirable British Bake Off and Dull Replicate, and for its constancy to variety.
While I used to be at Channel 4 my group received the Cannes Lions Movie Magnificent Prix, which used to be in all probability my perfect occupation day…till now!
A negligible about me
None of that tells you a lot about me in my view, so…
I’m married with 2 youngsters who’re these days off at college.
I’m enthusiastic about are living track, love moving to the theatre, and truly experience off-beat films (if I let you know my favorite is Departures, a couple of Eastern cellist undertaker, you’ll get the theory).
I’m from Manchester within the north of England, so I’m a Manchester United fan, however I travel to suits on the lesser-known Brentford FC as it’s in London closer to the place I now are living. I additionally practice England global rugby union and cricket.
I’ve performed tennis maximum weeks of my month since I used to be a young person – I find it irresistible and it’s a part of how I store my psychological stability.
I’m a blended race British-Iraqi, the son of an immigrant, who’s lived in 4 other international locations, so I very a lot bring to mind myself as an international citizen.
My ideals – what drives me
Over time I’ve cast some robust ideals about what issues in a trade like ours, in keeping with a mix of enjoy and my very own values, so I believed I’d sharethem with you:
I imagine in family. I’ve at all times discovered family to be clever, hard-working, faithful and worrying. So, I’ve at all times handled family that method, and located they may be able to do miraculous issues.
I imagine in creativity. Through creativity I ruthless all methods of leading edge, other, intriguing considering and executional craft. It’s what drives our trade and grows our shoppers’ companies and organisations. Concepts are a specifically potent guns of trade, from client behaviour to social walk.
I imagine in teamwork. Certain, all of us have gardens of experience, however we’re so a lot more in combination than we’re for my part. It’s additionally extra a laugh to paintings that method, and paintings must be a laugh, we spend extra pace on it to permit another way.
I imagine in simplicity. Presen is just too difficult, for us, for shoppers, and for finish shoppers. Assemble issues easy and you’ll decrease via. Because of this I like the M&C Saatchi foundation philosophy of Brutal Simplicity of Concept.
I imagine in getting s*** executed. Shall we speak about issues all pace, however the enchanment occurs after we do stuff.
I imagine serving shoppers brilliantly is the important thing to profitable in trade. They could be our shoppers, or their finish shoppers and customers. If we do this smartly, we will be able to at all times win in any case.
I imagine in inclusion. Everyone seems to be at their perfect after they really feel a part of issues. Range of traits and of idea are the bottom of happiness and luck. Once more, I like that variety of idea is a core price at M&C Saatchi.
I imagine trade is the one consistent in nowadays’s global. We may find it irresistible or abhor it, however we will be able to’t struggle it. Consistent interest, experimentation, adaptation, innovation, risk-taking and simply downright craziness are our confidential guns!
Over the approaching weeks I’ll to find the pace to give an explanation for those a negligible extra, both when I am getting to fulfill you, or on Huddle. However it will give you a flavour of what I’m about.
I sit up for assembly you within the months forward. In case you see me, please say hi and introduce your self. I’m truly excited to get began.
Zaid
