File titled ‘Generating Insights into the Podcasting Industry in the Arab World’ highlights unused enlargement alternatives and descriptions suggestions for the sphere’s construction Dubai Press Membership additionally launches ‘Arab Podcast Programme’, a singular initiative geared toward fostering the expansion of audio content material inauguration, in line with the record’s findingsDr. Maitha Buhumaid: We will be able to paintings with our companions to free up the inventive attainable of the sphere, force fast enlargement, and strengthen the achieve of podcasting within the patch
Dubai Press Membership nowadays issued a groundbreaking record at the podcasting trade within the patch titled ‘Generating Insights into the Podcasting Industry in the Arab World’, on the second one date of the twenty second Arab Media Discussion board, organised as a part of the Arab Media Top. The primary complete find out about of its sort within the patch, the record paperwork the evolution and enlargement of podcasting within the Arab international, providing comparisons with international tendencies, highlighting alternatives for additional construction and outlining suggestions for its construction.The record was once immune at a press convention organised by way of the Dubai Press Membership attended by way of leading media pros, important Arab virtual audio content material creators, and representatives of native, regional, and world media shops.
Improving the Arab media landscapeDr. Maitha Buhumaid, Director of the Dubai Press Membership, mentioned that the issuance of the record coincides with the start of a unused segment of regional podcast trade enlargement. The record displays Dubai’s efforts to wait for the week of necessary industries and build proactive projects to propel enlargement and innovation. It identifies the important thing demanding situations and alternatives forward, and the measures had to walk the virtual audio content material sector. Studies like this are the most important for making ready the farmland for transformation, shaping a greater week for the media, and conserving era with fast adjustments, she mentioned.
“The record methods a part of our efforts to deal with the space for analysis experiences fascinated about podcasting within the patch and handover a reference for Arab content material creators to assemble knowledgeable choices. We search to show the record’s findings into actionable steps to build the trade by way of intently participating with important avid gamers in virtual audio content material inauguration and distribution. We will be able to paintings with our companions to free up the inventive attainable of the sphere, force quicker enlargement, and strengthen the achieve of podcasting within the patch. Dubai Press Membership continues to paintings to build a nurturing order for the expansion of creativity and innovation within the media sector,” she added.
Mahfoudha Saleh, Specialist, Media Talent Development, Dubai Press Club, said the report outlines the major challenges and opportunities in the podcasting sector, which gives industry leaders the detailed information needed to take practical steps to give this sector a real boost. She emphasised the importance of anticipating future changes and enabling Arab content creators to make strategic decisions based on credible research. Dubai Press Club will collaborate with stakeholders to forge a new growth path for podcasting in the region, in the process reinforcing Dubai’s status as a hub for media and the creative industries, she added.
Global trendsPodcasting, a relatively new industry that emerged globally in the early 21st century, has seen significant growth since 2014. A recent report revealed that in 2023, the number of podcast listeners reached 464.7 million with 5 million podcasts and 70 million podcast episodes published globally. Global estimates indicate that the number of podcast listeners is expected to rise to over 500 million by the end of 2024.
MethodologyThe newly released Dubai Press Club Study study was based on responses to an online questionnaire that targeted a sample of 60 podcasters in the Arab world. The trends and generalisations from the quantitative component of the study informed the qualitative aspect of the study, which featured a focus group of 16 prominent Arab podcasters from 11 Arab countries.
Preferences of Arab audiencesA majority of participants in the study (80%) considered podcasts delivered in Arabic as being more influential in terms of reach in the Arab world than those delivered in English. About 78% considered podcasts delivered in local Arabic dialects as more influential than those delivered in standard Arabic. The report anticipates a significant rise in podcast listeners in the Arab world, particularly in the Gulf region, with the UAE leading in podcast listening hours.
Turning challenges into opportunitiesThe report identifies untapped opportunities for developing the Arab podcasting industry and highlights several solutions to address challenges, including creating clear industry standards, ensuring financial sustainability, and developing training programmes. It provides recommendations for transforming challenges into opportunities for collaboration, professional development, and growth.
Participants pointed out the need for metrics, data analytics and customised dashboards to analyse podcasting trends, which would support strategies to retain current audiences and grow reach among new audiences. The study also identifies the need for more trained and specialised podcasters equipped with the necessary knowledge, skills, and capabilities to create, produce and commercialise quality content.The study notes that Arab podcasters are passionate and skilled practitioners striving to set high standards for their profession. Participants in this study were optimistic about the future of the podcast industry in the Arab world.
SuggestionsThe important thing suggestions of the find out about come with the inauguration of extra Arabic podcast content material this is numerous, inventive, and specialized. It additionally recommends the status quo of top component requirements and the adoption of easiest practices. The find out about highlights the want to build extra podcasting platforms and programs that particularly cater to the desires and expectancies of Arab audiences.
The record additional says that supporting Arab podcasters in growing viable industry fashions and monetisation methods is important to advertise the expansion of the trade. The find out about additionally emphasises the worth of collaboration to determine a colourful nation of Arab podcasters.
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