“Our promoting relevance has drastically improved,” mentioned Elon Musk. (File)
New Delhi:
Tesla and SpaceX CEO Elon Musk, on Friday, mentioned that Mark Zuckerberg-led Meta doesn’t share precise commercial metrics whereas his X platform offers higher returns than the Fb proprietor.
When a follower posted that X has higher returns than Meta by far, and that Meta lies about their advert metrics, the Tesla and SpaceX CEO replied: “True.”
“Our promoting relevance has drastically improved,” mentioned the tech billionaire.
One other X person commented that the development of accelerating advert prices and lowering ROAS (Return On Commercial Spend) on Meta has been noticeable for some time and appears to solely be “worsening.”
“Leaving advertisers with no management over advert relevance and attain on Meta. No shock we’re onboarding so many new advertisers on X now,” he added.
Our promoting relevance has drastically improved https://t.co/fKoeQd8As1
— Elon Musk (@elonmusk) April 12, 2024
In response, Musk wrote: “Promote on X.”
In February this yr, the Musk-run social media platform allowed advertisers to run adverts subsequent to sure content material creators on the platform by way of the ‘Creator Concentrating on’ programme.
The choice allowed advertisers to stop their adverts from showing subsequent to controversial or offensive content material.
It is value noting that in November final yr, X CEO Linda Yaccarino acknowledged some advertisers left the social media platform following an outrage over Musk’s endorsement of anti-Semitic content material.
(Aside from the headline, this story has not been edited by NDTV workers and is revealed from a syndicated feed.)
