Rob Doubal and Laurence “Lolly” Thomson, the chief inventive officers of McCann UK and co-presidents of McCann London, are becoming a member of M&C Saatchi because the group’s international joint chief inventive officers.
M&C Saatchi mentioned the newly-created roles will present “a central point of interest for the group’s inventive ambition and actions” because it rolls out its new working mannequin.
Doubal and Thomson – recognized throughout the trade as “Rob and Lolly” – joined McCann London in 2012 from Wieden & Kennedy London as government inventive administrators earlier than their elevation to regional chief inventive officers throughout the UK in 2019. Previous to Wieden & Kennedy, the duo fashioned at Mom London the place they’d a four-year stint.
Over the past twenty years they’ve delivered campaigns for manufacturers together with Xbox, Simply Eat, Microsoft, Aldi, and Sky, and have overseen work that has received greater than 100 Cannes Lions and over 800 awards from main worldwide reveals.
Doubal and Thomson, who’re set to take up their new positions later this yr, described M&C Saatchi as “an company with one probably the most well-known names in promoting historical past and a legacy of inventive brilliance”.
“A really iconic model with some unbelievable places of work all over the world. Driving fame and commerce by leveraging artwork and creativity is what we like to do and becoming a member of the brand new crew with a shared ambition to make M&C Saatchi a worldwide powerhouse with creativity at its core received us very excited,” they added.
Govt chair Zillah Byng-Thorne mentioned of the pair: “Their inventive imaginative and prescient combines with a ardour for doing the very best for shoppers, and I count on them to make an enormous cultural impression on all elements of the M&C Saatchi Group, which can produce world-class creativity and enterprise outcomes.”
Zaid Al-Qassab, the incoming group chief government, added: “I used to be wowed by Rob and Lolly’s ardour for innovation and dedication to inventive excellence all through the recruitment course of.
“Their distinctive means of trying on the world, and observe file of success with iconic and class disrupting campaigns, will undoubtedly drive transformative outcomes for our shoppers,” he mentioned.
Doubal and Thomson have been ranked quantity 11 in Marketing campaign’s annual checklist of high UK creatives in The Lists on the finish of 2023.
Byng-Thorne has been trying to create a brand new group-wide chief inventive officer position since telling traders in September that it was key to progress. “As know-how advances, creativity is much more integral to our future progress than it has been in our previous,” the corporate mentioned on the time.
McCann has additionally been shaking up its personal senior administration crew underneath Daryl Lee, the worldwide chief government of McCann Worldgroup, recruiting Javier Campopiano as international chief inventive officer and Regan Warner as government inventive director at McCann London final yr.
McCann mentioned in an announcement that Doubal and Thomson “go away an incredible inventive legacy right here at McCann they usually have had an incredible run”, including: “They developed a robust inside inventive tradition right here in London and the UK, and we thank them for his or her indelible inventive impression on shoppers, the enterprise and our individuals. We want Rob and Lolly our greatest of their subsequent enterprise.”
McCann went on to say “our enterprise is evolving at tempo” and can announce new inventive management in the end.
