[Written in partnership with Airbot, but the editorial team had full control over the content.]
In the event you’ve ever shopped for family home equipment on-line, one possibility you will have come throughout is a logo referred to as Airbot.
Airbot includes a tough length of goods, together with hand held cordless vacuum cleaners, mopping vacuum cleaners, breeze fryers, breeze purifiers, and robot cleaners.
A Singaporean logo, Airbot used to be based again in 2008 via mechanical engineer Jensen, product clothier Marc, and precision engineer Ong Chun Hong.
In keeping with their web site, the crew old to spend 14 hours consistent with presen within the analysis lab to manufacture thrilling generation, fuelled via a shared dream to modify the sector.
“We want to revolutionise the way people interact with their living spaces. We noticed a lack of innovation in the local home cleaning sector, despite the proliferation of smart devices and automation. Traditional vacuum cleaners remained largely unchanged in their functionality and user experience.”
Sharing this with Vulcan Publish used to be Ong Chun Hong.
Ong bought his Bachelor’s Level in Business & Control Engineering. He spent six years within the precision engineering trade, and could also be the founding father of e-scooter corporate O-Journey in Singapore.
Upcoming in 2019, he were part of the attempt to deliver Airbot into Malaysia, and is now additionally the director of Airbot Malaysia.
Affordability for all
Some may to find Airbot’s merchandise to seem related to Dyson’s. Hour that may well be true, one thing the logo surely doesn’t have in habitual with Dyson is their value tags.
The place Dyson boasts a top rate value level, Airbot is dedicated to trade in affordability, believing that state of the art generation must be available to as many society as conceivable.
“We employ a multifaceted approach to ensure that our products remain within an economical price range without compromising on quality or performance,” Ong shared.
To deliver to reserve costs low, one key technique they make use of is having environment friendly provide chain control. This comes to optimising the sourcing of parts and fabrics, streamlining manufacturing processes, and minimising overhead prices.
Moreover, the corporate additionally leverages economies of scale to barter beneficial pricing with providers, permitting them to cross at the financial savings to consumers.
Venturing around the Causeway
Hour Airbot used to be in the beginning based in Singapore, Airbot Malaysia were given its get started again in 2019, spearheaded via Ong.
They’ve temporarily grown their native presence within the occasion 4 years, having been persistently ranked some of the lead 5 best-selling pieces in a couple of gross sales fairs on each Shopee and Lazada.
“This strong performance across major ecommerce platforms demonstrates the trust and popularity Airbot has garnered among Malaysian consumers,” Ong elaborated.
To safeguard that they cater to the native marketplace, Airbot utilises regionalised methods. That comes to other product costs to safeguard affordability for the native nation.
“We believe in local stock availability and after-sales service, so for Malaysia and other regions we enter, we also ensure a local warehouse, marketing team, and after-sales service team are available,” Ong added.
In comparison to our Singaporean neighbours who extra cheerfully include on-line purchases, Malaysians nonetheless choose bodily interacting with merchandise prior to buying them, the Airbot crew spotted.
Recognising this, Airbot is exploring a possible growth of its bodily presence in Malaysia.
There are rules that customers, it doesn’t matter what pocket, will recognize regardless that. That comes to believe, fast supply, and finest after-sales carrier—all issues that Airbot strives to do.
Turning into a family identify globally
It’s been 15 years since Airbot began their go, however it’s sunlit that they’re now not slowing i’m sick anytime quickly.
The emblem’s ambition is to solidify their place as a pacesetter in the house home equipment trade.
“In the short term, we aim to expand our product line, enhance our brand visibility, and deepen our customer engagement through targeted marketing initiatives and strategic partnerships,” Ong defined.
To proceed holding costs low, they’re additionally interested by additional optimising operations occasion keeping up uncompromising property requirements.
Taking a look forward to the upcoming 5 to 10 years, Airbot has determined but potential plans, Ong mentioned. For one, they envision increasing their world footprint.
Lately, their merchandise are already in China, Japan, Hong Kong, Singapore, Thailand, and naturally, Malaysia. On the identical month, the Airbot trademark has already been registered in the UK, the USA, the Ecu Union, and alternative disciplines in Asia, priming them for good fortune around the globe.
To cater to all varieties of customers, Airbot may even wish to diversify their product choices. As such, the industry will paintings on creating cutting edge answers past the robot vacuum cleaners they’re identified for, reminiscent of subtle house units and AI-powered home equipment.
Airbot could also be dedicated to ESG projects, striving to minimise their environmental footprint occasion maximising their certain have an effect on on population.
As for Airbot’s targets in Malaysia in particular, they plan to regularly improve their buyer revel in, believing that development sturdy relationships with customers is how they may be able to keep growing.
“This dedication to customer satisfaction is our driving force, and we hope to win the hearts of Malaysians by consistently exceeding their expectations,” Ong concluded.
Be informed extra about Airbot right here.
Learn alternative articles we’ve written about Airbot right here.
Featured Symbol Credit score: Airbot
