Alibaba’s cross-border e-commerce platform AliExpress join a trade in to grow to be an legit spouse of UEFA Euro 2024, doubling indisposed on its wager within the Ecu marketplace that echoed rival Temu’s multimillion-dollar investments within the Tremendous Bowl for 2 consecutive years. This occasion’s UEFA Ecu Championship will begin on June 14 in Germany and is predicted to attract an inflow of two.7 million lovers to stadiums, in step with legit figures. In a WeChat publish on Thursday, AliExpress recommended its traders to arrange in go to “seize the opportunity of the traffic surge from the upcoming tournament,” which might propel cross-border companies to “the next level.” [AliExpress, in Chinese]
