Maya Watono
advertising officerInJourneyIndonesiaNew member
Maya Watono first won popularity in Marketing campaign Asia in 2019, being the 1st and youngest feminine CEO within the historical past of Dentsu Indonesia. That very same presen, she used to be additionally decided on for Marketing campaign’s 40 beneath 40 record.
Even though the CEO of a world promoting community, Watono has been deeply influenced through her Indonesian heritage. When introduced the chance to revitalise Indonesian tourism post-pandemic, she couldn’t negative. Being the first-born of an Indonesian promoting business veteran, Adji Watono, she discovered her craft from the perfect from an early life—understanding she may just leverage her experience to assistance her nation draw in much-needed consideration, so she embraced the problem.
As some of the creation staff contributors of InJourney, a state-owned protecting corporate for tourism and matching sectors, Watono wasted negative while. She temporarily understood that vacation spot building branding needed to be built-in with enhancements in infrastructure, connectivity, lodging, facilities, and amenities. So, Watono created an ecosystem that addressed those fields of vacation spot building, and nearest speeded up the branding efforts via large-scale occasions.
The primary tournament supported through InJourney used to be the Mandalika MotoGP, for which she in my opinion oversaw the laying of asphalt at the observe. Hosted in Indonesia for the 1st while in this unused circuit, the development attracted 450 million audience and had an financial have an effect on of roughly $50 million, with a multiplier impact of one.25 instances. The Kopiko F1 Powerboat Global Championship, essentially the most prestigious speedy boat racing tournament on the earth, used to be held on the super-priority tourism vacation spot of Puddle Toba, North Sumatra, drawing greater than 25,000 guests with a median expenditure of $240 in line with customer. The ASEAN Height of 2023 used to be strategically hosted at Labuan Bajo, a key center of attention segment for InJourney, producing an estimated media publicity worth of US$75 million.
Watono’s duties now keep growing, with the biggest clinical and wellness Particular Financial Zone (SEZ) next in Sanur, and plans to extend Sarinah, InJourney’s retail craft initiative, globally.
Watono’s advertising plan inherently goals to uplift the native nation. That specialize in sustainable tourism in Mandalika, she envisions a vital multiplier impact at the financial system, specifically in activity starting.
