Bosch, the worldwide provider of generation and products and services, has partnered with Amnet and Samsung to unveil a singular marketing campaign utilising climate API to force client attention for his or her pristine ablution and drying machines.
Performed via Amnet, Dentsu’s world programmatic purchasing team, the marketing campaign makes use of weather-driven messaging to impulsively generate client pastime. Through using climate API, the marketing campaign triggers commercials according to geo-specific climate situations, enabling real-time advert activation on Hooked up TV (CTV) monitors.
Samsung’s function within the marketing campaign’s good fortune contains offering get right of entry to to its top rate CTV stock and focused on experience, developing integration and most succeed in.
The effects to this point had been important, with the marketing campaign garnering over 2.7 million impressions and an 88% video of completion fee. Mumbai led the best way, producing 20% of all weather-based commercials. The marketing campaign additionally reached over part one million distinctive Samsung families, with 41% of all families i’m busy, considerably increasing Bosch’s succeed in past conventional symmetrical channels.
Tanushree Singh, emblem supervisor at Bosch, remarked, “Dryers are a very new category in the Indian market, and we wanted to capitalise on the rainy season with contextual messaging to drive consideration in consumers’ minds. The creative integration of Weather API into OEM CTV effectively engaged the audience during rain and thunder conditions, setting a new standard for marketing impact. It was well executed and managed by the Dentsu team, achieving a high video completion rate and extensive reach among premium Indian households.”
Prabhvir Sahmey, senior director, Samsung Advertisements added, “Leveraging the unique capabilities of CTV can help marketers create more relevant campaigns that reach consumers in the right moments. This innovative approach by Amnet and Bosch shows the market how powerful CTV advertising solutions can be leveraged to create a memorable moment for consumers.”
