Dbrand, a famend producer of circumstances and skins for iPhones and different units has landed itself in a social media controversy following its response to a buyer criticism. Dbrand, identified for its daring social media presence and candid remarks, just lately replied to a buyer inquiry relating to one among its skins.
Indian-origin Bhuwan Chitransh, working within the Netherlands, expressed his dissatisfaction on X (previously Twitter), relating to his Dbrand MacBook pores and skin altering color inside a mere two months of buy. Chitransh, who’s from Pune, voiced their dissatisfaction, stating: “Purchased this pores and skin a few months again. Could not even stay the identical colour after simply 2 months. What ought to I do?”
At the same time as Dbrand’s buyer assist account @robotic gave a regular response, it’s the publish by @dbrand that’s stirring up an enormous controversy.
Your final title is principally shit rash, be critical https://t.co/SmQd5So5bS
— dbrand (@dbrand) April 9, 2024
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For the reason that publish was made reside on X, it has garnered greater than six million views and lots of of feedback, predominantly urging the model to problem an apology for the controversial and racist publish, which has incited outrage. The highest remark learn: “Wait, actually @dbrand? As a substitute of providing any type of buyer assist, you ridicule a buyer’s overseas title?”
In response, Dbrand stood by its actions, stating: “Correction: we mocked his title after addressing the client assist.”
wait actually @dbrand? in lieu of any try at buyer assist, you make enjoyable of a buyer’s overseas title?
— Stefan G (@george_python) April 9, 2024
Listed below are among the different posts on X, previously Twitter, that criticised the model for the racist publish and requested to problem an apology.
In earlier than the delete and apology tweet
— Doejenggles (@doejens) April 9, 2024
Hold the identical power within the apology tweet
— Nathan (@jakeIayman) April 9, 2024
Dbrand Dragged Case Maker Casetify To Court docket
Notably, earlier final yr, Dbrand filed a major lawsuit towards case maker Casetify. The lawsuit accused Casetify’s new “Inside Out” product line of blatantly copying Dbrand’s common Teardown sequence. Dbrand’s Teardown skins and circumstances, developed in partnership with tech YouTuber Zack “JerryRigEverything” Nelson, showcase clear designs mirroring the interior elements of various units. The lawsuit, filed in a Toronto courtroom, alleges that Casetify’s equally clear Inside Out circumstances infringe upon the copyright of Dbrand’s authentic Teardown creations.
