Blank Creatives has unveiled its 2024 F-Checklist, a complete of 10 awards it’s giving to companies that it claims paintings with “fossil-fuel polluters”.
The marketing campaign staff has named Edelman the recipient of ‘The Biggest COP-Out’ award for its paintings with the Abu Dhabi Nationwide Oil Corporate (ADNOC).
Ogilvy received ‘The Richard W. Edelman Lifetime Achievement Award for Achieving Shortened Lifetimes’, as a result of its paintings with Shell, ExxonMobil, Chevron, TotalEnergies, Castrol, Petrobras, Masdar, PTT and Adani Staff, Blank Creatives mentioned.
The ‘CEO Award for Contaminated Executive Operations’ has been awarded to Yannick Bolloré, chairman and government of Havas, for “taking on the Shell contract” – a travel that led Extinction Revolt to protest on the company’s places of work.
Alternative winners come with advertising and marketing and promoting companies equivalent to McCann, VML, Dentsu Mindstream Media Staff and EssenceMediaCom.
Blank Creatives mentioned its groups could be “working to deliver the awards to the agency winners in the coming days”.
Duncan Meisel, government director of Blank Creatives, mentioned: “We’re giving out the F-Checklist Awards as a result of we needed a prospect to turn precisely what makes fossil-fuel campaigns so sinister for the communications and creativity trade.
“Whether or not it’s working into greenwashing court cases, generating one of the vital maximum flinch early life content material ever, or just betraying your workers, those profitable campaigns display how fossil-fuel campaigns are sinister in your symbol, and your company.
He concluded: “The movement to ditch fossil-fuel clients is stronger than ever, and the arguments for sticking with these bad clients has never been weaker.”
Comic Nicole Conlan, who hosted the F-Checklist awards, mentioned: “Via now, we all know that Heavy Oil are the sinister guys. However they couldn’t do their grimy paintings with out advertising and marketing execs to proceed greenwashing their manufacturers and convincing crowd we nonetheless wish to depend on fossil fuels, locking us into prime emissions for years yet to come.
“Agencies have a responsibility to stop working with the most evil people on the planet. Just because your business card doesn’t say Exxon on it doesn’t mean you don’t have oil on your hands.”
Utmost future, Blank Creatives celebrated 1,000 companies pledging “no oil and gas clients”.
In a while upcoming, the crowd was once criticised by means of the visitor creator of a PRWeek opinion column; Meisel answered in defence of Blank Creatives’ movements, rejecting a “scholar politics” jibe.
