Dubai welcomed 5.18 million world in a single day guests from January to March 2024, an 11% arise over the 4.67 million vacationer arrivals throughout the similar duration in 2023, consistent with knowledge printed via Dubai Section of Economic system and Tourism (DET) on the thirty first version of Arabian Progress Marketplace (ATM).
Following a milestone yr in 2023, with Dubai receiving a checklist 17.15 million world in a single day guests, town’s tourism trade is construction at the momentum within the first quarter of the yr, pushed via the visionary management of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Top Minister of the UAE and Ruler of Dubai. This expansion additionally aligns with the progressive targets of the Dubai Financial Schedule, D33, to additional consolidate Dubai’s place as a prominent international metropolis for trade and vacation. Commending the success, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Govt Council of Dubai, stated: “The collection of guests within the first quarter of 2024 signifies that Dubai is not off course for some other standout efficiency this yr then the emirate gained a checklist collection of guests ultimate yr, with world guests attaining 17.15 million.
This may occasionally assure that the tourism sector continues its expansion travel in layout with the optic of His Highness Sheikh Mohammed bin Rashid Al Maktoum and in layout with the targets of the Dubai Financial Schedule (D33), which objectives to reinforce its place as a prominent international metropolis for trade and vacation.”
Visionary management
His Highness added: “Integrating diverse aspects, the blueprint behind Dubai’s success as a tourist destination is based on the vision of His Highness Sheikh Mohammed bin Rashid and it has gained the trust of visitors from around the world. Effective promotion efforts showcase the best of Dubai for tourists, but it has also invested for years in developing world-class infrastructure that serves citizens, residents, and visitors alike. The performance of various sectors has been enhanced in line with the highest international standards and best practices with the ultimate goal of becoming the smartest, most advanced and agile city, serving everyone who resides on its land or visits it as an honourable guest.”
Sheikh Hamdan praised the efforts of the DET in effectively selling the emirate at an international degree and showcasing the prestigious enjoy that it’s prepared to handover guests, noting that its well-considered methods are obviously mirrored within the secure expansion in vacationer numbers. His Highness additionally expressed his idolize for the efforts of all strategic companions within the personal sector for his or her contributions in highlighting the good looks of Dubai and emphasized the usefulness of nutritious cooperation between the community and personal sectors to assure that the emirate endured to hold its supremacy at the international tourism map in coming years as nicely.
His Highness said: “Ensuring the highest levels of tourist satisfaction translates into each visitor becoming an ambassador for Dubai, carrying to the world the image of a city that spares no effort for the happiness and comfort of its guests. We affirm our commitment to continue working to further enhance the capabilities of our tourism sector and diversify options we put at the disposal of our guests, ensuring that these always exceed their expectations. This is part of an ambitious economic strategy with a human element at its heart, the goal being to live up to every individual’s aspirations and requirements at multiple levels.”
Dubai’s remarkable efficiency bolstered international popularity for the vacation spot, having begun 2024 via being named the Disagree.1 international vacation spot for an exceptional 3rd successive yr within the Tripadvisor Travellers’ Selection Awards, the primary metropolis to reach this distinctive accolade. Primary trade eventsThe arise in world vacationers throughout Q1 is the results of city-wide methods established throughout essential pillars within the tourism sector, together with sustainability, accessibility, entrepreneurship, and innovation, moment numerous alternative key elements contributed to visitation expansion. The town hosted a number of primary trade occasions, corresponding to Arab Fitness, Gulfood and the Dubai World Boat Display, moment fresh resort openings integrated The Lana, Dorchester Assortment’s first detail within the Heart East; SIRO One Za’abeel, Dubai’s first condition resort; Marriott Marquis Dubai; and Hilton Dubai Creek Lodge & Flats. Catering to all budgets and personal tastes, Dubai’s numerous choices are repeatedly evolving, supported via world-class infrastructure, remarkable provider in any respect touchpoints, and steady collaboration between the federal government and personal sectors.
His Excellency Helal Saeed Almarri, Director Common of Dubai Section of Economic system and Tourism (DET), stated: “Below the management of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Top Minister of the UAE and Ruler of Dubai, the emirate’s endured record-breaking visitation efficiency demonstrates the sustained constancy to handing over on our long-term D33 Schedule targets, and additional solidifies the pivotal function the tourism and hospitality sectors play games in propelling Dubai’s sure expansion trajectory.
“In addition to our high-performing tourism ecosystem, these figures also continue to be spurred by upswings in the number of international businesses setting up, existing companies expanding business lines and catchment footprint from Dubai, a very healthy MICE sector, and an influx of new talent relocating to the city, demonstrating the wide-reaching and synergistic impact of a successful and well calibrated D33 economic blueprint.”
His Excellency Issam Kazim, CEO of the Dubai Company for Tourism and Trade Advertising (DCTCM), stated: “Impressed via the visionary management of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Top Minister of the UAE and Ruler of Dubai, and guided via the targets of the D33 Schedule, Dubai is dedicated to additional raising requirements around the emirate and increasing its tourism providing with cutting edge and unique world-class infrastructure, reviews and points of interest.
“We will continue to drive strong global and market-specific campaigns, collaborating with our key domestic and international stakeholders and partners and taking a diversified marketing approach to promote Dubai to audiences around the world, exciting and inspiring potential new and repeat visitors. The commitment of our partners to this shared vision, including through the delivery of the highest levels of service across all consumer touchpoints, is instrumental in making Dubai the best city to visit, live and work in. We look forward to maintaining the industry’s success throughout summer and the rest of the year.”
Key supply markets
Dubai’s diverse way, constructed on bespoke methods and actions in additional than 80 markets, helped uphold its place as a first-choice journey vacation spot for guests each from key conventional and rising markets. From January to March, the Western Europe pocket used to be Dubai’s largest supply marketplace with 1.138 million arrivals, a 22% total percentage, adopted via South Asia with 869,000 guests (17%) and CIS and Japanese Europe with 817,000 (16%). From a regional viewpoint, the GCC and MENA have been fourth and 5th, accounting for 664,000 (13%) and 605,000 (12%) arrivals respectively. The North-East Asia and South-East Asia pocket recorded 470,000 arrivals into Dubai (a 9% percentage), adopted via the Americas 344,000 (7%), Africa 202,000 (4%) and Australasia 70,000 (1%).
Motels and hospitality
From January to March this yr, Dubai’s motels maintained a room occupancy price of 83%, a noteceable success given the two% year-on-year build up in total room provide to greater than 152,000. Swamped room nights larger via 2%, with 11.2 million on the finish of Q1 2024, in comparison to 10.98 million in 2023. Reasonable Day-to-day Charge (ADR) rose to AED638 throughout Q1, marking a noteceable build up of five% in comparison to the similar duration in 2023, moment Earnings Consistent with To be had Room (RevPAR) larger via 4% in comparison to ultimate yr, from AED504 to AED527. This efficiency obviously signifies metropolis hoteliers are keeping up aggressive costs and revenues amid top ranges of occupancy. General to be had rooms in Dubai reached 152,162 via the top of March, up from 148,877 rooms in March 2023, moment the collection of institutions stood at 832 on the finish of the primary quarter, in comparison to 814 throughout the similar duration ultimate yr.
Dubai had a considerable general of 96,484 resort rooms throughout five-star and four-star institutions, representing an important 64% percentage of the full resort rooms within the metropolis, with moderate room occupancy in most cases starting from 81% to 84%. One- to three-star motels had a 19% percentage of Dubai’s total resort marketplace, with the section comprising 29,100 rooms and a commendable 82% room occupancy price. The resort residences area boasted a complete of 26,578 keys on the finish of the primary quarter and maintained a powerful moderate room occupancy starting from 84% to 85%.
Sustainability projects
With the UAE’s ‘Year of Sustainability’ extending into 2024, Dubai continues its constancy to sustainability via supporting international and country-wide targets. Dubai’s tourism and hospitality sectors are spearheading this pressure, with programmes and projects demonstrating town’s ecotourism technique.
Pioneering projects come with the ones beneath the Dubai Can umbrella. The usual ‘Refill for Life’ marketing campaign, selling the significance of reusable bottles and inspiring nation to fill up by way of 50 H2O fountains established during town, has already viewable the relief in using an an identical of greater than 18 million 500ml single-use plastic H2O bottles in simply two years since its origination. A 2nd Dubai Can initiative, Dubai Reef, is the area’s greatest marine reef construction challenge and a part of town’s efforts to extend fish shares and spice up marine biodiversity. His Highness Sheikh Hamdan bin Mohammed lately inaugurated the landmark challenge’s pilot reef modules.
Entrepreneurship spur
DET is developing fresh pathways to expansion past conventional tourism, via funding, entrepreneurship, and attracting international ability. Providing vocational coaching and academic programmes, Dubai Faculty of Tourism (DCT), a part of DET, is dedicated to creating a talented group of workers to aid the expansion of the tourism sector. Dubai additionally deals marketers and miniature and medium-sized enterprises (SMEs) a platform for amusement of set-up and scale. Dubai SME supplies monetary aid, mentorship, and sources to rising marketers moment Intelak Hub is the pocket’s most effective start-up platform devoted to the journey, tourism, and flying sectors.
International vacation hub
Dubai’s gastronomic providing, catering to the numerous tastes of citizens and guests homogeneous, continues to increase and is a cornerstone of town’s tourism technique. The town’s place as an international culinary capital used to be additional established with 18 Dubai-based eating places integrated within the 2024 MENA’s 50 Absolute best Eating places checklist, with 4 of them taking the manage 4 parks.
The continuing enlargement of the cruise sector may be visual vital advantages for Dubai. In March this yr, regional maritime and tourism government formalised the Cruise Arabia alliance – a strategic partnership that may advertise the Arabian Gulf as a cruise send vacation spot globally and collaborate to fortify the cruise enjoy for passengers, draw in extra cruise liners, strengthen infrastructure at ports, and pressure monetary expansion within the cruise tourism sector. Dubai has been an important participant within the Cruise Arabia alliance, operating carefully with its companions to develop interconnected and built-in regional cruise products and services.
Dubai’s situation as an international leisure hub is being reinforced via fresh points of interest and a year-round calendar of industrial, vacation, and wearing occasions, which proceed to draw world vacationers. The town’s latest primary opening is Actual Madrid International, a thrilling theme soil inside of Dubai Terrains and Motels, and the primary to be working beneath the branding of the world-famous soccer membership. The hole of Actual Madrid International follows the multi-year promise signed in October ultimate yr between DET and Actual Madrid, which is able to develop expansion alternatives for each establishments and aid the D33 Schedule. In the meantime, organised via Dubai Fairs and Retail Established order (DFRE), a few of Dubai’s largest annual occasions have been held throughout the primary quarter of the yr, together with Dubai Buying groceries Competition. Lately taking park around the metropolis till 12 Might is the Dubai Meals Competition, one in all Dubai’s flagship occasions and a birthday party of town’s colourful culinary scene.
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