Glen Powell and Sydney Sweeney are opening up concerning the advertising behind their hit rom-com Anybody However You.
The movie grossed $219M on the worldwide field workplace since its launch in December. Now Powell and Sweeney are speaking concerning the rumors they have been having an affair main as much as the premiere that helped appeal to moviegoers to see the movie.
“The 2 issues that you need to promote a rom-com are enjoyable and chemistry,” Powell mentioned in an interview with The New York Occasions. “Sydney and I’ve a ton of enjoyable collectively, and we’ve a ton of easy chemistry. That’s individuals wanting what’s on the display off the display, and typically you simply must lean into it a bit — and it labored splendidly. Sydney could be very good.”
Sweeney not solely starred within the Columbia Photos movie, she additionally served as an govt producer by means of her Fifty-Fifty Movies firm and was deeply concerned within the advertising technique.
“I used to be on each name. I used to be in textual content group chats. I used to be most likely holding all people over at Sony advertising and distribution awake at night time as a result of I couldn’t cease with concepts,” she mentioned. “I needed to ensure that we have been actively having a dialog with the viewers as we have been selling this movie, as a result of on the finish of the day, they’re those who created all the narrative.”
Anybody However You was directed by Will Gluck from a screenplay co-written by Ilana Wolpert and Gluck, loosely based mostly on William Shakespeare’s A lot Ado About Nothing. The movie additionally starred Alexandra Shipp, GaTa, Hadley Robinson, Michelle Hurd, Dermot Mulroney, Darren Barnet and Rachel Griffiths.
