The Promoting Companies Affiliation of India (AAAI) and The Promoting Membership have introduced ‘The age of adaptability’ because the theme for Goafest 2024.
Goafest 2024 will collect main figures from promoting, advertising and marketing, media, and enterprise to debate the significance of adaptability in immediately’s risky market. In line with Jaideep Gandhi, chairperson of the Goafest Organising Committee, the competition will spotlight inventive flexibility and strategic evolution essential for trade success.
A chameleon has been chosen because the mascot for 2024, symbolising the trade’s have to repeatedly evolve in response to altering environments.
“This 12 months, at Goafest 2024, our central theme ‘the age of adaptability’ has a chameleon as a mascot. The chameleon is a creature recognized for its exceptional adaptive prowess, which adjusts its colors to match its atmosphere. Our trade too, should repeatedly evolve its methods and artistic approaches to thrive in altering landscapes. This 12 months’s competition will have fun and domesticate the chameleon-like means to adapt swiftly and successfully, guaranteeing our practices stay on the cutting-edge of creativity and relevance,” shared Rohit Ohri, chairperson of the Goafest Content material Committee.
The competition will embrace keynotes, panel discussions, and workshops that includes worldwide consultants, specializing in digital transformation, client engagement, sustainable practices, and content material evolution. Moreover, the Abby Awards might be held to honour excellent inventive achievements in promoting, providing intensive networking and partnership alternatives for attendees.
