In a up to date interview, Google CEO Sundar Pichai reportedly addressed issues raised via separate information web sites and publishers in regards to the creation of the unutilized Google AI Overviews constituent. The constituent used to be introduced on the corporate’s developer convention, Google I/O 2024, hung on Would possibly 14. In a dialog with the Verge’s Nilay Patel closing time, Pichai is claimed to have stated the emerging trepidation however introduced an positive view at the possible factor. He reportedly wired that the constituent is to effect advanced person engagement and the next selection of clicks in comparison to habitual seek effects.
The AI Overviews constituent, which used to be in the past to be had for get right of entry to to choose family by the use of Seek Labs, used to be rolled out on a broader scale in the United States at Google I/O 2024. It leverages the corporate’s Gemini Immense Language Style (LLM) to fulfil seek queries via offering a short lived review of the similar, in conjunction with the related hyperlinks. Date its creation objectives to lend data “in the blink of an eye”, separate information web sites and publishers that depend on Google for internet visitors have raised issues, with some calling it a “death blow to publishers”, the Verge reports.
In a conversation with the Verge’s Nilay Patel last week, Pichai is said to have asserted the contrary, claiming that the company’s internal data reveals that the AI Overviews feature has not only led to higher engagement but also led to an increase in click-through rates. Although no metrics to support the claims were provided, Pichai reportedly highlighted that Google is attempting to maintain a balance between helping websites and providing helpful and meaningful content to users.
Websites, on the other hand, are losing traffic not to Google’s AI-powered features like SGE and AI Overviews, but to aggregators in the middle, the Verge quoted Pichai as saying. “Ironically, there are times when we have made changes to actually send more traffic to the smaller sites. Some of those sites that complain a lot are the aggregators in the middle,” the CEO said.
Pichai also reportedly expressed the importance of human-created content with the preferences of the user and the quality of content being significant. He suggested that an optimistic but cautious approach must be maintained when it comes to the integration of AI in content generation and creation.