Piccadily Distilleries, the creators of Indri Single Malt Whisky, India’s first and most embellished triple cask single malt, has achieved a exceptional milestone, solidifying India’s ascent within the world spirits market. Indri-Trini has been hailed because the ‘quickest rising single malt whisky on this planet ever,’ marking an unprecedented achievement for the model and the nation.
No different single malt whisky, whether or not from Scotland, Japan, Taiwan, and many others has managed to surpass the 100,000 instances milestone inside simply two years of its launch. With this extraordinary feat, Indri-Trini has not solely exceeded expectations however has additionally secured a coveted place among the many elite membership of top-selling single malt whiskies globally.
The exponential development of Indri, boasting an distinctive 599% improve in comparison with the earlier 12 months, isn’t merely breaking data; it’s revolutionising the trade panorama. Capturing a staggering 30% market share in India, Indri has emerged as a frontrunner within the realm of premium spirits.
“In a market as soon as dominated by imported labels, Indri stands tall as a beacon of Indian excellence. It isn’t only a model; it is a image of nationwide delight, elevating the standing of Indian spirits to unparalleled heights. Indri is not simply main the cost; it is main a revolution”, stated CEO, Piccadily Distilleries, Praveen Malviya.
Since its debut in November 2021, Indri’s journey from inception to this exceptional milestone has been adorned with over 25 esteemed accolades on the worldwide stage. It has been honoured with titles reminiscent of ‘Greatest Indian Single Malt’ at prestigious occasions just like the World Whisky Awards and the Worldwide Whisky Competitors. With notable recognitions together with ‘Asian Whisky of the Yr’ and a ‘Gold Medal’ on the New York World Wine & Spirits Competitors, Indri has not solely introduced glory to India however has additionally cemented its place on the worldwide whisky map. The head of its success was reached when its Indri Diwali Collector’s Version was topped ‘Greatest Whisky In The World’ on the Whiskies of the World Awards, surpassing competitors from Scotch and American rivals. This exceptional achievement has not solely elevated the model however has additionally enhanced the worldwide popularity of Indian whiskies, triggering a surge in demand for premium Indian single malts.
The meteoric rise of Indri signifies a major shift in shopper behaviour and preferences, with premium spirits main the way in which. Based on trade experiences, Indian single malt whiskies have outpaced their Scottish counterparts, witnessing a staggering 144% surge in 2021-22, and the momentum continues to construct. Early estimates by the Confederation of Indian Alcoholic Beverage Corporations (CIABC) point out that Indian single malts commanded an astonishing 53% of complete gross sales in 2023, leaving imported manufacturers trailing behind.