by Cedric ‘BIG CED’ Thornton
April 10, 2024
‘As an avid whiskey drinker, proudly owning a model that’s sippable and in contrast to some other has been a life aim of mine; with BSB, I’m lastly making that occur.’
Multitalented actor, singer, comic, and businessman Jamie Foxx companions with spirits incubator WES Manufacturers to unveil BSB Whiskey, a flavored spirits model.
The liquor is a 70-proof whiskey that mixes the fragrant spice of cinnamon with the sweetness of brown sugar. The BSB is an acronym for Brown Sugar Mix and is being launched by Foxx, BSB Whiskey’s model proprietor and inventive director.
“Life is valuable, so I’ve at all times tried residing it to the fullest. As an avid whiskey drinker, proudly owning a model that’s sippable and in contrast to some other has been a life aim of mine; with BSB, I’m lastly making that occur,” says Foxx in a written assertion. “BSB is an ode to my private philosophy – it’s about bringing folks collectively to have fun life and have enjoyable.”
The 750ml bottle shall be offered for $24.99 throughout the USA, and extra information concerning the model will be discovered on-line at BSB Whiskey. You too can observe the model on its social media platforms, Fb & Instagram.
WES Manufacturers has additionally employed Naeemah Leonard, a 15+ yr veteran within the wine and spirits business, as its new Senior Model Director of Whiskey. Primarily based on her previous work in brown spirits and the administration of many movie star partnerships, her experience will assist the corporate’s give attention to BSB Whiskey.
After a well-publicized well being scare that prevented Foxx from internet hosting his Fox tv sport present, Beat Shazam, for season six, the movie star entrepreneur will return for season seven, alongside along with his daughter Corinne. Final month, the community introduced that the Any Given Sunday actor is again. The present will return for season 7 on Tuesday, Could 28, at 8 p.m. ET/PT. It’s going to even be proven on the Hulu streaming platform.
“Jamie and Corinne are the center and soul of Beat Shazam,” stated Allison Wallach, FOX Leisure’s president of unscripted leisure, in a written assertion. “As our undeniably dynamic father-daughter internet hosting crew, they bring about a relationship like no different to a present like no different, and it’s great having them again on set this season.”