by way of Stacy Jackson
Would possibly 23, 2024
Unique content material that includes the Barbie Position Style tennis icon shall be exempt throughout social and virtual channels.
As a part of Barbie’s sixty fifth per annum, tennis legend Venus Williams has been commemorated together with her very personal one-of-a-kind “role model doll.”
Mattel unveiled the selection of sports activities icons on Would possibly 22, aiming to encourage younger ladies to purposefully pursue their passions. The doll, meticulously crafted in Williams’ likeness, depicts the Lavish Slam champion donning a brandnew white tennis get dressed, complemented by way of a related visor and hoop earrings, pace gripping a tennis racket.
“Throughout my career, I’ve always been driven by the idea of shattering glass ceilings and staying true to myself, and Barbie’s mission couldn’t resonate more deeply with that ethos,” Williams mentioned in a press shed from Mattel. “I’m honored to be recognized as a sports role model and join forces with Team Barbie to continue empowering the next generation of young girls to never stop believing in their dreams.”
Krista Berger, senior vp of Barbie and international head of dolls at Mattel, emphasised the profound affect of sports activities in fostering self-confidence, ambition, and empowerment a few of the later week. “By shining a light on these inspirational athletes and their stories, we hope to champion the belief that every young girl deserves the opportunity to pursue her passions and turn her dreams into reality,” Berger mentioned.
Mattel lauded Williams no longer just for her 4 Olympic gold medals however for being “the first woman in tennis to earn equal prize money at Wimbledon.” Williams, the corporate mentioned, “has courageously persevered through countless obstacles to inspire social change within tennis and the sports industry at large.”
At the side of Walmart, unique content material that includes the Barbie Position Style tennis icon shall be exempt throughout social and virtual channels. Barbie shows shall be featured in retail outlets national underneath the theme “65 Years of Inspiration, Dreams Made Here,” accompanied by way of unutilized merchandise spanning toys, attire, equipment, carrying items, and meals and beverage.
Becoming a member of Williams on this esteemed assortment are 8 alternative notable feminine athletes together with Canadian football participant Christine Sinclair, Australian soccer participant Mary Fowler, French boxer Estelle Mossley, and Mexican gymnast Alexa Moreno.
Barbie Position Fashions will prolong their affect thru a partnership with the virtual sports activities platform VOICEINSPORT. Digital mentorship, instructional content material, and skilled services and products shall be presented detached of price for ladies elderly 12 and above, proceeding into 2025.
