On this newly created function, Kocheilas will establish, assemble, and put into effect transformational methods and techniques that assistance shoppers adapt to as of late’s and pace marketplace dynamics.
He’ll paintings to manufacture and scale unused choices, gear, and processes that reserve Ogilvy at the vanguard of the impulsively evolving inventive business, partnering with Liz Taylor (international CCO), Mick McCabe (international CSO), Sophie Hoffstetter (international prominent shopper officer), and Philip Heimann (international prominent enlargement and advertising and marketing officer), amongst others.
Kocheilas may even manage Ogilvy Consulting, the company’s enterprise-level trade transformation and emblem innovation unit, which contains greater than 225 specialists international.
He’ll paintings intently with Ogilvy Consulting’s regional management, together with Ann Higgins in EMEA, Susan Machtiger in North The us, Chris Brewer and Paolo Mercado in APAC, and Ranjiv Ramgolam in LATAM.
Devika Bulchandani, the worldwide CEO of Ogilvy, mentioned: “Right through the pace decade, Antonis has now not simplest created an affect with a lot of our international shoppers however has collaborated with them via considering in fascinating tactics in regards to the long-term optic and technique for his or her manufacturers and companies.
“He has proven to be an incredible orchestrator who brings together talent across capabilities to create innovative solutions that transform our clients’ brands and business. I know that in this new role, Antonis and the strategic powerhouses at Ogilvy Consulting will ensure that Ogilvy is an indispensable business partner to our clients.”
Antonis mentioned, “When shoppers accept as true with us with the stewardship in their manufacturers, we now have a duty now not simplest to deal with their stream demanding situations, but in addition to assistance them win a bigger proportion of the pace. Efficiency and transformation must travel hand in hand, and feed from every alternative,
“Ogilvy’s range of capabilities, coupled with Ogilvy Consulting, uniquely positions us to identify opportunities for transformation and innovation while helping clients devise strategies and systems that will enable them to capitalise on them. I’m looking forward to working with more of our clients and leaders across Ogilvy to raise the bar of our collective aspirations.”
Kocheilas maximum lately served as international CEO of Ogilvy Promoting, the place he led the modernisation of the company’s promoting, branding, and content material launch functions.
Right through his occupation, Kocheilas has labored to foster cultures and functions the place creativity thrives and is directed to pressure demonstrably higher trade effects. He has observable the effectiveness of this manner thru his paintings with a dimension of worldwide firms, together with SC Johnson, Mondelēz World, PepsiCo, Unilever, CDW, and Pernod Ricard, amongst others.
He’s a strategist via business with over two decades of revel in throughout chief and challenger manufacturers, and he has delivered paintings that has created an affect for shoppers, as evidenced via diverse Effie and Cannes Lions honours, together with a Elegant Prix in 2018.
Kocheilas joined Ogilvy in 2011 as the worldwide making plans director for SC Johnson. That is his moment tenure at Ogilvy. Up to now, he was once the overall supervisor of Ogilvy Athens.
Within the intervening years, he led MullenLowe Athens to grow to be the second-most efficient company in Europe via the Effie Effectiveness Index. He additionally has revel in running at the shopper facet as advertising and marketing director at Korres, a world pioneer in herbal cosmetics.
