In collab information, Rihanna graces the defend of ‘Vogue China,’ The Dalmore whisky unveils a challenge with Zaha Hadid architect Melodie Leung, and Crew Wang companions with ‘Chuang Asia: Thailand’ TV display.
Everybody aroused from sleep this morning to information feeds stuffed with Rihanna’s array of Trend China covers for the April 2024 factor. They in an instant went viral everywhere the arena: stellar advertising and marketing within the supremacy as much as her logo launching within the mainland by way of Sephora.
Luxurious logo identities in 2024 will have to be increased into an inventive, expressive follow to conserve cultural capital. And that’s precisely the route that high quality whisky logo The Dalmore is taking, having simply clear a visionary collaboration with Zaha Hadid Architects director Melodie Leung.
This era, Jing Day-to-day delves into that collaboration, which used to be showcased on the Victoria and Albert Museum in Dundee.
Additionally in collaboration information, Jackson Wang’s well-known native streetwear logo has joined forces with the fresh trending ability TV display Chuang Asia: Thailand.
Learn on for our verdict on those and subscribe right here to obtain the Collaborations e-newsletter each and every Tuesday.
Trend China x Rihanna
Main points: Rihanna at the defend of Trend China’s April 2024 factor [two print and three digital covers]
Social context: #rihanna has 1.79 billion perspectives on Weibo, and 121 million on Xiaohongshu (the place Trend Plus has 31,400 fans). On Xiaohongshu, #VogueplusAprilissue (Vogueplus四月号) generated 342,300 reads at the year of the announcement. Proceed to learn the overall article right here
