The story right here is not that the British public would not suppose their prime minister is cool. Even Barack Obama was mocked for carrying ‘mother denims’. The issue is a stagnant financial system, stubbornly excessive NHS ready lists and the sense that it’s time for a change. Given these constraints, Sunak could be higher served by the maxim of his quick predecessor, Liz Truss: by no means recant, by no means apologise, by no means clarify.