A couple of years in the past, tremendous apps, which might be principally all-in-one platforms, have been the entire enrage, regardless that the hype turns out to have died ailing a tiny now.
On the other hand, one app that also appears to be at the up-and-up is the Senheng App, which first introduced in 2022.
Now, I do know what you could be considering. Senheng? Isn’t {that a} client electronics emblem? What may their app in all probability deal to the typical Malaysian who isn’t an avid client for electronics and residential home equipment?
Neatly, the app in fact is going past electronics. Thru teaming up with diverse companions, it means that you can purchase film tickets, store for groceries, and play games an entire length of video games at the Senheng App.
Necessarily, the app is a virtual platform that no longer simplest extends the buying groceries revel in of Senheng retail shops on-line, however one that still expands at the revel in general.
And community appear to be resonating with that. Between Q1 of 2023 to Q1 of 2024, Senheng has distinguishable downloads for the app double. With that, the rise within the Senheng PlusOne Club registrations has greater than tripled.
At a media consultation with the Senheng App group, I were given to eyewitness precisely why this could be the case.
A rewarding revel in
Some of the key incentives of the use of the Senheng App is one thing referred to as S-Cash, which might be principally praise issues.
However what’s so particular a few commitment programme?
It comes all the way down to how the issues may also be earned, and the way they are able to be impaired.
You’ll be able to earn issues, after all, by way of buying groceries from Senheng’s giant length of services and products, which incorporates groceries, type, homeware, and even leisure tickets in addition to cell and recreation reloads. The app these days has over 30,000 SKUs throughout 16 sections—and that quantity will simplest build up in the future.
On supremacy of that, issues may also be earned by way of taking part in S-Video games. Comprising diverse tiny video games, the S-Video games was once truthfully moderately addictive and attractive once I gave them a move.
There’s additionally one thing referred to as S-Livestream, which as its identify suggests, facilitates livestreams and population engagement.
The S-Cash can later be redeemed for reductions on a large length of services and products. 100 S-Cash is identical to RM1. The group many times emphasized that this price is one thing they’re dedicated to and can do their perfect to not devalue the cash.
On the other hand, to deliver to in fact redeem the S-Cash, you’ll want to develop into a paid PlusOne member. That implies you’ll proceed to earn issues as a sovereign member, however to deliver to construct excellent on the ones S-Cash, you want to pay a club rate.
There are a couple of other tiers of memberships to be had, settingup from a 2+2 age club at RM24.
The friction presently is that you want to consult with a bodily Senheng collect to deliver to enroll to be a paying member. On the other hand, the Senheng group informed Vulcan Publish that customers must have the ability to practice on-line by way of Q3 this age, making the method extra seamless than ever.
No longer an ecommerce app, however a way of life one
However how does Senheng intend to compete with giants like Shopee and Lazada?
To that finish, the group identified that they lend other functions. The place Shopee and Lazada lend as marketplaces, Senheng desires to be greater than an ecommerce app, however an all-in-one platform this is supported by way of its ecosystem of over 100 bodily stores.
“We have the synergy between our retail outlets and also online, so we can provide a kind of customer experience that is both online and offline, it’s like a seamless experience rather than just a purely online experience,” YY Lim, the Important Advertising Officer at Senheng App, stated.
And Senheng simplest objectives to proceed rising the ecosystem in the future.
Sharing about their plans, Senheng stated that they are going to be including restore products and services to the app. That implies customers can simply rent carrier suppliers for diverse home equipment, even though they weren’t bought from Senheng.
When requested about whether or not Senheng objectives for his or her app to be deemed as an excellent app, Lew Wai Hoong, the Important Generation Officer, stated, “Super app is a very bombastic word. For us in Senheng, we focus a lot on serving our PlusOne members, so we treat it like a lifestyle app.”
So, disagree, most likely Senheng isn’t moderately an excellent app, a minimum of within the ordinary sense of the time period. On the other hand, with the entire advantages that it’s providing, we do hope to look it rising to be a splendid app, giving Malaysians extra bang for his or her greenback.
Be informed extra about Senheng App right here.
Learn alternative articles we’ve written about Malaysian startups right here.
Featured Symbol Credit score: Vulcan Publish
