When you’re apprehensive about snacking on junk meals as a result of it’s excessive in energy, SnackRight could assist you to really feel much less dangerous about it.
Based by a dynamic trio—Lim Wen Shan, Melissa Lim Yi Xin, and Chan Jit Yen—SnackRight desires to deliver extra to the snack desk.
The genesis of SnackRight will be traced again to its mum or dad firm, Oriion Meals Specialties, which is at present headed by Wen Shan and his father, Lim Hock Leng, the founder.
Nonetheless, it was a humble kitchen experiment that birthed SnackRight’s iconic flavoured nuts.
“We thought it was so good, so why not begin our personal model and business-to-consumer division,” mentioned Jit Yen, the chief manufacturing officer.
“We all know everybody loves snacking however we knew our flavoured nuts introduced extra to the desk. It was a more healthy possibility of snacks that tasted pretty much as good as an indulgent one.”
The place snacking meets flavourful enjoyable
The trio got down to remodel the snacking market after realising there was a requirement for wholesome snack choices with out sacrificing flavour.
“We recognise that most individuals are within the center floor, who wish to eat healthily however nonetheless take pleasure in indulging [in] ice cream.”
“It’s not life like to anticipate them to take it too far and solely eat plain-roasted nuts as a snack. They love being wholesome, however in addition they love their meals,” Jit Yen instructed Vulcan Put up.
Regardless of the saturation of the marketplace for wholesome snacks, SnackRight presents Asian flavours impressed by Malaysian delicacies to captivate customers’ style buds. These are oven-roasted, a way sometimes employed by different wholesome nuts manufacturers too.
Their best-selling flavours are the Chilli Lime Cashew and Salted Egg Cashew varieties, adopted by Korean BBQ Almond and Honey Sesame Walnut. In addition they have kid-friendly flavours resembling Honey Sesame Walnuts.
Prospects can get their best-selling snacks in mini packets for RM4.90.
In line with Jit Yen, they’ll promote 1,000 packages or extra of their flagship product, Chilli Lime Cashew, in a single month. Nonetheless, in addition they have bought as much as 300 packets in three days throughout peak seasons resembling Chinese language New Yr.
Driving the snack revolution
What units SnackRight other than its rivals within the nuts house isn’t simply its scrumptious flavours or dedication to well being, it’s the fervour and experience that drive each side of the enterprise.
Wen Shan’s 12 years of expertise within the snack manufacturing trade, coupled along with his ambition to hold on his father’s legacy, ensures that SnackRight’s manufacturing processes are top-notch.
From sourcing the best substances to perfecting the roasting strategies, Wen Shan ensures that each SnackRight product meets the very best requirements of high quality and style.
Melissa’s background in legislation could appear unconventional for the world of snacks, but it surely’s her ardour for health and well being that drives SnackRight’s advertising and marketing efforts.
Drawing from her expertise as a marathoner and pickleball fanatic, Melissa understands the significance of fueling the physique with nutritious meals that don’t compromise on style.
Her dedication to spreading the message of wholesome snacking has been instrumental in SnackRight’s success.
Having co-founded a tech startup in Singapore earlier than venturing into the world of snacks, Jit Yen brings an entrepreneurial perspective to the crew.
Her entrepreneurial spirit, mixed together with her love for meals and innovation, fuels SnackRight’s drive to push the boundaries of what’s potential within the snacking trade.
Whether or not it’s experimenting with new flavours or discovering inventive methods to succeed in clients, Jit Yen is at all times pondering outdoors the field.
Collectively, the trio kind the guts and soul of SnackRight. Their shared imaginative and prescient of revolutionising the snacking trade, mixed with their experience and fervour, has reworked SnackRight from a kitchen experiment right into a thriving enterprise.
From pop-ups to reputation
Over time, SnackRight’s reputation soared, prompting a full-time dedication from its founders.
“We’re all invested full-time in rising this enterprise. Initially, we began as part-timers and had pop-ups over the weekends to gauge the market response.”
“We had been pleasantly shocked by the extent of demand for our product, which gave us the arrogance to launch and develop this enterprise,” Jit Yen shared.
Navigating via market uncertainties once they first began, together with the challenges posed by COVID-19, SnackRight reveals resilience and flexibility.
Their technique encompasses each offline and on-line channels, guaranteeing widespread accessibility whereas sustaining cost-effectiveness.
“Offline methods resembling collaborating in native occasions, and pop-up cubicles allow us to supply samples and have interaction instantly with clients to showcase our merchandise.”
“In the meantime, our on-line efforts give attention to driving conversions via focused social media campaigns and e-mail advertising and marketing,” she mentioned.
With a give attention to increasing product placement and forging partnerships, SnackRight goals to develop into a family identify, each domestically and internationally, with out compromising on their core values.
“Presently, our focus lies on increasing our product placement in grocery retailer chains and establishing partnerships with cafes, gyms, and motels to extend our product’s presence throughout varied channels.”
“We’re excited to share that we’ve not too long ago succeeded in securing placement for a few of our merchandise in distinguished chain shops,” Jit Yen added.
So in the event you’re on the hunt for brand new manufacturers so as to add to your pantry, be it at house or within the workplace, preserve an eye fixed out for SnackRight.
You may be taught extra about their enterprise right here.
Learn different articles we’ve written about Malaysian startups right here.
Featured Picture Credit score: SnackRight
