Snapchat to Display Watermark on Images Created Using Snap’s Generative AI Tools

Snapchat introduced on Tuesday that it’ll quickly begin including a watermark to the synthetic intelligence (AI)-generated photos created utilizing its instruments. The platform permits its premium customers to generate AI photos via the platform’s native conversational chatbot ‘My AI’ and its Desires function. The watermark will probably be a visible addition to spotlight that it was created synthetically and will probably be proven for photos shared within the app in addition to when they’re exported to a consumer’s digital camera roll.

In a put up on its web site, dad or mum firm Snap highlighted the wide selection of AI-powered options it has added since 2015 resembling AR Lenses, My AI, Generative AI Chat Wallpaper, and extra. It additionally mentions the corporate’s efforts to be extra clear when customers are interacting with AI-powered content material on its platform.

Snapchat says it would start including a watermark to all of its AI-generated photos for elevated transparency. It will apply to pictures generated from the My AI bot or background era via Desires. The watermark is a visible marker of Snapchat’s ghost emblem together with the glint icon which has develop into consultant of AI.

The corporate’s help web page on generative AI has warned customers towards eradicating its ‘Ghost with sparkles’ watermark from AI-generated photos, including that doing so is a violation of the platform’s phrases and circumstances.

Notably, OpenAI’s DALL-E 3 photos comply with the Coalition for Content material Provenance and Authenticity (C2PA) protocol and add AI-related info into the metadata of the pictures. Google additionally has its personal watermarking know-how referred to as SynthID for multimedia content material created utilizing its instruments.

Snapchat additionally says that all the AI options on the platform bear a strict inner evaluate and AI crimson teaming to establish and take away any potential flaws within the AI mannequin. Pink teaming is a tactic utilized by corporations the place it lets exterior impartial teams stress check the function to disclose any flaws.

At the moment, solely Snapchat+ customers can entry My AI to create AI-generated photos, though all customers can create as much as eight Dream photos. Each options had been added by the corporate final yr. In India, Snapchat+ subscription is priced at Rs. 49 a month or Rs. 499 for a yr.