Taylor Swift and Travis Kelce aren’t any strangers to public shows of affection. By now, we’ve seen them embrace after reveals on Swift’s Eras Tour and lock lips after Kelce’s soccer triumphs. However a brand new little bit of footage, launched by Swift herself, is a notable shift for the couple. For months, we’ve performed the function of voyeurs, peering in at a pair’s non-public moments (albeit in public). However now we’re all simply shoppers of a pair’s non-public second that’s been handed to us to view.
After all, this isn’t happenstance. As you after all know, Swift’s (unexpectedly double) album, The Tortured Poets Division, was launched Friday, with all of the three-ring hype one would possibly anticipate. Then Friday evening, Swift dropped a YouTube brief (that’s what the Alphabet-owned video platform calls its horizontally shot and time-constrained TikTok and/or Instagram Reels competitor) of seemingly candid and private scenes from Swift’s life, together with a kiss from the Kansas Metropolis Chiefs tight finish.
Or is the second of affection extra of a distraction? Followers are doubtlessly Zaprudering the 15-second video, which additionally reveals clips of Swift crafting, hoisting a cocktail, and understanding. The second with Kelce, which seems within the video’s first second, reveals Swift at a range, spoon in hand. The digital camera is seemingly set simply behind no matter Swift is cooking, so one hopes it’s not something vulnerable to sloshes or spatters. Out of the blue, Kelce seems from behind, leaning in from Swift’s proper to kiss her on the cheek. Swift, laughing, leans away because the phrases “for a Fortnight” seem on the display.
That’s as a result of the video isn’t only a cozy and humanizing set of photos. As an alternative, it’s meant to kick off a social media problem (we’re nonetheless doing these?) impressed by TTPD music “Fortnight,” which Swift had simply introduced as the primary single from the album. That music has its personal, much more slickly produced video, which was additionally launched final evening and stars actors Ethan Hawke and Josh Charles—sure, the celebrities of Lifeless Poets Society, you get the connection, I’m positive—in addition to Swift and fellow “Fortnight” singer Put up Malone.
“Share your ‘fortnight’ recap with #ForAFortnightChallenge 🤍 delivered to you by YouTube Shorts,” reads the caption to the video, however additional directions weren’t offered. YouTube remedied that on Saturday, issuing a press launch that defined that “A fortnight is a unit of time equal to 14 days (or nights), and loads can occur in that period of time! This problem is all about sharing your fortnight recap – 14 snippets of your life – in a single single Brief soundtracked to ‘Fortnight (feat Put up Malone).’”
“The 14 clips from 14 moments can replicate something customers wish to share,” the platform writes, “it’s all about having enjoyable and connecting with each other!” That’s what Swift did, and we’re being led to imagine that her brief story was all about “giving viewers 14 little glimpses of her on a regular basis life.” Which is much less about what one really does as an extremely well-known and highly effective individual, it appears, however is as an alternative about cats, boys, and crafts.