Taylor Swift Smashes Several Spotify Records in Single Day

Taylor Swift is driving excessive on 4/20, however not for the explanations you may assume. Although she’s presently on a break from her Eras Tour, the billionaire singer is difficult at work selling her new double album, The Tortured Poets Division, which was launched very first thing on Friday; later that day, she introduced its first single, dropped its first video, and introduced a associated social media problem. All that hustling paid off Saturday, as music platform Spotify has introduced that she’s smashed the streamer’s (and, in a number of circumstances, her personal) data throughout a number of classes in solely in the future.

On Friday, Spotify introduced on X (previously Twitter) that TTPD was its most-streamed album in a single day, however on the time that stat was quantified as over 200 million streams. Even that quantity put it heads and shoulders above the earlier file holder, who additionally occurs to be Taylor Swift: Her albums 1989 (Taylor’s Model) and Midnights had beforehand owned these prime slots.

Spotify revised that streaming determine Saturday, saying the ultimate one-day tally was over 300 million, the primary album in its historical past to achieve that benchmark.

Swift can be “the most-streamed artist in a single day in Spotify historical past,” the corporate introduced. As with the album achievement, we don’t want to fret in regards to the emotions of the earlier title holder, because the final file was set on October 27, 2023 by none aside from Taylor Swift, who’d simply launched 1989 (Taylor’s Model).

And the hits preserve coming, as Spotify tweeted on Saturday that the primary single from TTPD, “Fortnight,” “grew to become Spotify’s most-streamed track in a single day.” As of publication time, the corporate has not introduced what number of streams it took to realize that distinction.

For the sake of comparability, nevertheless, it was reported late final yr that Mariah Carey’s 1994 vacation track, “All I Need For Christmas Is You,” set a single-day streaming file on December 24, 2023 with 23,701,697 streams. Carey was additionally Spotify’s prime single-day track stream artist the earlier Christmas Eve, when the identical tune acquired 21,273,357 streams.

So, is Swift the Grinch who simply stole Christmas? Spotify isn’t saying something, and Self-importance Truthful’s request for more information was not responded to on the time of publication.

However whereas some may not have predicted that Spotify’s earlier prime one-day single was a 30-year-old vacation track, it was simple to know that TTPD was going to realize new heights, and we’re not simply speaking about her boyfriend’s sell-out merch and podcast (which has made some Spotify chart noise as nicely). Even earlier than its launch, TTPD had Spotify’s most pre-saved album countdown web page in historical past, the corporate mentioned through press launch, so Swift’s dominance this weekend was in all probability as inevitable as Travis Kelce’s current gridiron triumph. Excessive instances, certainly.