Venke Sharma has left The Walt Disney Firm after an 11-year stint (most just lately as government director—Shopper Technique and Innovation), becoming a member of unified AI buyer expertise platform Sprinklr as vp and world head of product technique.
Sources confirmed to Marketing campaign India that Sharma has made the transition, and might be understanding of Mumbai. He’ll report into chief know-how officer Amitabh Mishra.
Marketing campaign understands that Sharma has been given a world mandate and might be liable for ‘Sprinklr Insights’, a product that gives real-time client, competitor and market insights with 90% accuracy. He might be liable for refining the product narrative for the software program firm and enhancing the go-to-market (GTM) strategy, simplifying implementation to drive adoption.
Throughout his tenure with Disney, Sharma dealt with numerous elements together with digital advertising and marketing, buyer relationship administration, client technique and innovation. In 2013, he started engaged on a mandate to construct and nurture the digital advertising and marketing and CRM functionality throughout the Star India community. He has executed quite a few campaigns together with the ‘Satyamev Jayate’ for Star Plus, Indian Premier League (IPL), Professional Kabaddi League launch and the long-lasting ‘Mauka Mauka’ for Star Sports activities. He helped scale the CRM apply to deal with a big quantity of client responses throughout all channel manufacturers and Disney+ Hotstar. Sharma additionally established ‘The Distillery,’ Disney Star’s data-driven analytics nerve middle, which quickly remodeled into a world insights hub, collaborating with numerous Disney groups worldwide.
Sharma has over 24 years of expertise, and commenced his profession at Mudra Communications as a common supervisor. He has labored throughout Tribal DDB India, ARC Worldwide, Leo Burnett Worldwide and Star TV Community.
Sprinklr is an enterprise software program firm for all customer-facing features that helps firms ship human experiences to each buyer throughout any fashionable channel. Headquartered in New York Metropolis, Sprinklr works with greater than 1,400 enterprises and world manufacturers together with Microsoft, P&G, Samsung amongst others.
