Adverts for Nationwide that includes actor Dominic West have been banned for deceptive shoppers into pondering that the financial institution – in contrast to its rivals – wouldn’t be closing its branches.
The Promoting Requirements Authority (ASA) investigated the TV, radio and press adverts, wherein West performs the boss of a fictional rival of Nationwide, following 282 complaints.
A kind of was from Santander, who understood that Nationwide had lately closed or diminished opening hours at plenty of branches, and challenged whether or not the adverts had been deceptive.
Within the tv advert, West, who lately performed Prince Charles in The Crown, jokes about a big bills invoice for an organization lunch earlier than occurring to speak about cutbacks and shutting the department.
