Dr Guo Cheng, President at STEPVR
In line with STEPVR, video settingup performs a pivotal function for companies and pros in conveying data on this while of the web and trim movies. On the other hand, the present video manufacturing processes are incessantly tedious, pricey, and time-consuming, making them inaccessible to tiny to medium-sized enterprises (SMEs).
AI-based video settingup equipment are meant to be useful for this, however demanding situations stay.
“Existing AI video technologies have primarily excelled in isolated areas, generating short dynamic scenes from a single image or crafting creative videos based on textual descriptions. Regrettably, these technologies often remain ‘novel and interesting,’ struggling to find practical applications,” says STEPVR President Dr Guo Cheng in an e-mail interview with e27.
To take on that disease, STEPVR advanced a Generative AI-powered video past platform to create video manufacturing so simple as making a slide presentation for companies. It could actually even develop virtual avatars that verbally articulate a written script in a decided on Southeast Asian language.
“We are committed to reverse engineering the entire spectrum of AI technologies essential for video production and seamlessly integrating them into a genuinely practical product. Unlike other solutions, our AI video generation tool is lightweight, allowing users to effortlessly create talking-head videos akin to producing a PowerPoint presentation—making the process more efficient, concise, and tailored to individual needs.”
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STEPVR these days has 10 core participants excited about its AI venture and is making plans to enlarge its workforce additional.
The corporate was once a part of the AI Trailblazers initiative, Singapore’s first Generative AI Innovation Sandboxes established to boost up the improvement of generative AI answers that deal with organisations’ real-world demanding situations. The initiative is a part of MCI, DISG, and Google Cloud’s strategic collaboration to reinforce the rustic’s Nationwide AI Technique.
To be told extra about STEPVR, take a look at this edited excerpt of our interview with Dr Guo Cheng:
Are you able to let us know slightly about your product construction proceed? How did you get a hold of the speculation and thought?
All over the surge in Generative AI applied sciences, STEPVR actively explored answers for AI-generated movies. On the other hand, the exorbitant value of growing massive fashions led the workforce to a pivotal realisation. Generic AI video equipment had develop into the “Colosseum” of trade giants, improper for startups and tiny to medium-sized enterprises. To thrive, STEPVR had to establish area of interest calls for and carve out a trail against industrial viability.
At that age, because the workforce meticulously organised product data via PowerPoint, a groundbreaking concept emerged. What if they might develop a promotional video by way of using a matching way? This might circumvent the normal processes of scripting, capturing, recording, modifying, and post-production results, releasing productiveness solely.
Additionally, this call for was once important for startups, gross sales pros, industry executives, and place of job staff. An AI-generated top of the range video had the prospective to create their merchandise or firms get up out, with a powerful willingness to pay for any such carrier.
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In a remarkably trim length, STEPVR established an internet AI video device. This device seamlessly integrates parts equivalent to virtual spokespersons, subject material photographs and movies, copywriting, emblems, and AI-generated photographs, specializing in generating enterprise-level promotional or private advent movies.
How do you envision your product shall be within the after few years?
Our visible is to create a considerable bottom of paying customers globally going forward, with a stellar recognition, if truth be told serving the branding wishes of SMEs and people. Concurrently, we attempt to disencumber the productiveness of extra video manufacturers, offering a worthy carrier to the wider folk.
Who’re your customers? How do to procure them?
Within the preliminary section, STEPVR is focused on SMEs with a consumer bottom of a number of hundred public, aiming to book preliminary investment via collaborations with company shoppers. Concurrently, there are plans to walk the improvement of the non-public version of our product.
Because the dad or mum corporate basically swamped in metaverse VR, wearable gadgets, and robotics, STEPVR’s dad or mum corporate has collected a number of years of revel in with its world gross sales workforce and clientele. Within the AI product series, STEPVR is assured in leveraging its current channels to procure its preliminary consumer bottom.
Moreover, the workforce will proceed collaborating in primary AI competitions and displays. Moreover, efforts shall be made to ascertain a communique matrix on social media platforms each regionally and across the world, making sure that extra customers develop into conversant in STEPVR’s merchandise and increasing its affect.
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What’s your online business type?
We attempt to begin our exploration with a B2B type, due to this fact advancing our product strains into B2C. We’re distinguishable to capital infusion right through this procedure to gas additional construction and funding.
Globally, Singapore is among the maximum promising international locations referring to AI implementation. Is there any explicit alternative that you need to faucet into right here?
Singapore will lend because the in a foreign country knowledge centre for STEPVR’s AI video merchandise. The patch is conducive to the high-tech trade and boasts a vital pond of doable customers. The workforce known a considerable industry alternative throughout the preliminary marketplace analysis section. Many SMEs in Southeast Asian international locations insufficiency localised and customized AI video past equipment.
Concurrently, they to find it difficult to come up with the money for off-the-shelf AI equipment from Western markets. This items STEPVR with an amazing industry alternative.
What’s the function of partnership in serving to you develop your online business?
All over the not too long ago concluded AI Trailblazer, a joint initiative by way of the Singapore govt and Google Cloud, STEPVR’s product gained really extensive help.
With Google offering cloud AI services and products and steering from its technical workforce, STEPVR enhanced its product’s consumer revel in considerably. Having a look forward, STEPVR is dedicated to ongoing collaboration with its companions, often refining the product to bring progressed services and products to its customers.
What’s your primary plan for 2024?
We attempt to have 100 enterprise-level customers by way of the occasion 2024.
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Symbol Credit score: STEPVR
This text was once first printed on February 15, 2024
The publish With STEPVR, making AI-generated movies is as simple as growing PowerPoint presentation seemed first on e27.
