Lei Jun, Founder and CEO of Xiaomi, hailed the over 75,000 lock-in orders for Xiaomi SU7. He additionally that the corporate goals to ship over 10,000 items in June.
“Whereas it appears like a very long time, it is truly solely been 28 days since we launched Xiaomi SU7 within the home market,” the CEO wrote on X (formally Twitter) on April 24.
“This morning on the Beijing Auto Present, I used to be thrilled to share some thrilling progress. As of April twenty fourth, we have secured 75,723 lock-in orders. Over 5,000 new orders have been positioned prior to now 4 days. Much more spectacular is that we have delivered 5,781 items inside simply 28 days!”
Locked-in orders consult with these the place consumers have opted for non-refundable deposits. have come lower than one month into the launch of Xiaomi’s first automobile in late March.
Xiaomi launched its automobile, which pulls styling cues from Porsche, in March this yr. It enters a crowded China EV market with an attention-grabbing price ticket of underneath $30,000 for the bottom mannequin, which is $4,000 cheaper than the bottom mannequin of Tesla’s Mannequin 3 in China.
Xiaomi targets greater than 1,00,000 deliveries for the SU7 in 2024 and intends to maintain its automotive enterprise “one hundred pc centered” on the Chinese language marketplace for the following three years, Lei mentioned at an investor convention on April 23.
The corporate introduced ahead deliveries of the usual and Max variations of the SU7 to April 18, 12 days sooner than initially deliberate, in accordance with a report in Reuters. Moreover the 2 trims, Xiaomi beforehand mentioned it plans to start out deliveries of Professional fashions by the tip of Might.
“I knew Xiaomi SU7 would face intense scrutiny. As anticipated, after its launch, individuals have been analyzing it carefully for any potential points. However I am glad Xiaomi SU7 has been very well-received. I could not be prouder,” Jun wrote.
The corporate has mentioned that it expects to lose cash on the SU7.
Higher identified for making inexpensive smartphones and residential home equipment, Xiaomi intends to take a position one other 11-12 billion yuan this yr in new companies together with the automotive unit and the working cell system for its telephones, he mentioned.