For Global While In opposition to Homophobia and Transphobia (Might 17), Havas Montréal and non-profit spouse Fondation Émergence have introduced an consciousness marketing campaign titled the “LGBTPHOBIC Agenda.”
The theme, “A rollback of LGBTQ+ rights is a setback for all society,” is a connection with larger law hindering towards LGBTQ+ rights all over the world. The marketing campaign goals to show the damaging discourse and violence that are meant to be within the month, however continues to have an effect on the LGBTQ+ people lately at an alarming charge.
The point of interest is an original time table that paperwork 365 acts of hatred or violence towards the LGBTQ+ people within the endmost week. The marketing campaign is in marketplace now together with a 90-second anchor movie directed by way of Amélie Hardy, social, print, virtual, and OOH, in Toronto, Montreal and Vancouver.
For Global While In opposition to Homophobia and Transphobia (Might 17), Havas Montréal and non-profit spouse Fondation Émergence have introduced an consciousness marketing campaign titled the “LGBTPHOBIC Agenda.”
The theme, “A rollback of LGBTQ+ rights is a setback for all society,” is a connection with larger law hindering towards LGBTQ+ rights all over the world. The marketing campaign goals to show the damaging discourse and violence that are meant to be within the month, however continues to have an effect on the LGBTQ+ people lately at an alarming charge.
The point of interest is an original time table that paperwork 365 acts of hatred or violence towards the LGBTQ+ people within the endmost week. The marketing campaign is in marketplace now together with a 90-second anchor movie directed by way of Amélie Hardy, social, print, virtual, and OOH, in Toronto, Montreal and Vancouver.
In the United States isolated, greater than 600 anti-LGBTQ+ expenses had been presented since January 2023. Russia has designated the world LGBTQ+ motion as extremist. Iraq handed a legislation criminalizing same-sex relationships, with transgender family dealing with prison while. And in Uganda, a legislation was once handed that makes “aggravated homosexuality” punishable by way of dying,
“Current times show us that nothing can be taken for granted and when the rights of a group of people are threatened then we open the door for a rollback of other fundamental rights,” stated Fondation Émergence’s government director Laurent Breault, in a let go.
Havas Montréal sourced greater than 400 documented examples of month LGBTQ+ abhor and paired them to corresponding calendar days– both the annualannually of the development itself, or the past that it was once reported on.
“This agenda reflects an alarming increase in anti-LGBTQ+ hate. Whether through speech, actions or stances, the events listed here show that there is still much to do in terms of awareness to combat prejudice, discrimination and violence against LGBTQ+ people,” reads the intro to the virtual record.
“For years, ultra-conservative groups have been talking about a so-called gay agenda influencing the decisions of politicians,” Havas Montréal inventive officer Carle Coppens, informed Marketing campaign. “To mark the rollback of LGBTQ+ rights around the world last year, on the International Day Against Homophobia and Transphobia, we created an agenda that turns back the clock to denounce the 365 days of hatred against LGBTQ+ communities. An anti-gay agenda. A LGBTQPHOBIC agenda.”
The marketing campaign additionally comprises the primary ever “Backwards March” on Might 17 in Montréal, all over which masses of protesters will march backwards to lift consciousness for the wish to battle the rollback of LGBTQ+ rights all over the world.
